Social Media & Community Marketing Specialist

CardFlight is hiring a Social Media & Community Marketing Specialist to manage how its SwipeSimple brand engages publicly with small-business owners, banks, and resellers. The role produces and distributes industry-specific content, runs social and community channels, coordinates event marketing, builds partner and creator relationships, and supports product launches.

Responsibilities:

• Write and produce content for our priority industries: guides, posts, videos, campaign material, all of it answering a specific question about payments or operations
• Run the content that goes out ahead of a sales push or an event, so an owner has heard of us before anyone reaches out
• Show up in the online communities where these owners already gather, and be useful there rather than promotional
• Build working relationships with creators, podcast hosts, and the people whose opinions carry weight in these trades
• Plan the marketing and communications around a growing trade shows and industry events schedule: outreach beforehand, social presence during, follow-up after
• Research and coordinate industry events and trade shows, manage the timeline, pre-briefing, and ensure the floor team has the presence and content they need for success
• Keep up the relationships with the associations and event organizers our owners already trust
• Run organic social and community for SwipeSimple Connect, which serves businesses that come to us without going through a bank or processor
• Produce and distribute Connect campaign content
• Manage the Connect social accounts day to day
• Bring in reviews on TrustPilot, Capterra, and similar platforms, and respond to them
• Run the master brand SwipeSimple social handles
• Create brand content, then repurpose and distribute it across channels and formats
• Amplify announcements and wins from the banks and resellers who offer SwipeSimple
• Work with those partners on stories worth telling publicly
• Help the People team with employer brand content
• Produce launch content for new features and plans
• Produce campaign content for the product and the App Marketplace

Requirements:

• Three or more years running social and content for a B2B company selling to SMBs
• Published work you can show us, in your own voice or a brand voice
• Experience running more than one social account for more than one audience
• Willingness to reach out cold to a creator, a podcast host, or an association, and turn that into a working relationship
• Experience writing for small business owners in a trade or service industry, or a track record of learning an unfamiliar industry well enough to write for it
• You catch the doubled word and the broken link before anyone else does
• Experience in payments, fintech, or small business software
• Video production or editing
• Experience sourcing and producing customer stories
• Familiarity with reseller or channel go-to-market models