Growth Marketing Manager

Toolbx is hiring a Growth Marketing Manager to identify independent building suppliers likely to become customers and generate sourced pipeline with Sales. The role owns acquisition planning, campaign and channel execution, demand budget allocation, pipeline reporting, and leadership of the Marketing Coordinator.

Responsibilities:

• Build the quarterly acquisition plan within the integrated marketing plan, and agree sourced-pipeline targets with Sales
• Segment audiences, then set up, launch and manage acquisition campaigns
• Run ABM programs to named accounts, agreeing account selection, offers and follow-up with Sales
• Design outbound plays with Sales for named accounts, including targeting, offers and sequence content. Sales and SDRs run the outreach
• Run the trade show, conference and field event calendar, from selection and budget to outreach, lead capture and follow-up
• Support buying-group and association partnerships with partner events and member outreach
• Set up, promote and follow up on prospect webinars
• Own prospect email and nurture programs, from build and send to optimization, using content from Product Marketing
• Run paid media, search and social in support of events and ABM, and test referrals
• Own website conversion performance and SEO, including campaign landing pages, forms, analytics and conversion tests
• Build and maintain ICP target lists, scoring and campaign workflows in HubSpot, with agreed Sales handoff rules
• Write and test ad, email and landing-page copy, and roll out what wins
• Support launches, content and customer programs with targeting, distribution and lead capture
• Work within Product Marketing’s positioning and messaging. Product Marketing owns page content, product content and webinar content; this role owns targeting, distribution and conversion
• Allocate the demand budget across channels based on results and sales feedback
• Track campaign sources and results so channels can be compared
• Review pipeline weekly with Sales and report monthly on spend, pipeline and conversion
• Use and improve the team’s AI workflows for research, campaign production and reporting
• Manage agencies and freelancers
• Lead, coach and support the Marketing Coordinator
• Audit current acquisition campaigns and channel performance, and present what to keep, cut, test and grow
• Take over the acquisition campaigns and events in progress, including their committed budget
• Agree the sourced-pipeline definition, quarterly target and reporting baseline with Sales
• Launch an ABM pilot with Sales on a set of named accounts
• Set up the weekly pipeline review and monthly channel report

Requirements:

• Have 5+ years in B2B marketing, ideally with a SaaS or platform product
• Have marketed to a traditional, relationship-driven industry; construction, distribution, wholesale or similar is an asset
• Have owned a sourced-pipeline target and can walk us through the numbers, including what missed and what you changed
• Have run trade shows, field events and ABM, and know how to allocate budget across channels
• Have marketed into a defined market of named accounts rather than high-volume lead gen
• Are hands-on with HubSpot, Google and LinkedIn Ads, and GA4
• Have designed A/B tests, written the copy for them, and can explain what changed as a result
• Are comfortable working directly with Sales and treat pipeline, not impressions, as the scoreboard
• Have coached team members and coordinated agencies or freelancers
• Use AI tools daily, with a clear process for checking their output
• Spot upcoming challenges early and act on them
• Make hard, fast decisions in a data-driven environment
• Collaborate well with cross-functional teams
• Experience with ABM tools is a plus