Digital Marketing Specialist V

RESPONSIBILITIES:
Kforce has a client in Mountain View, CA that is seeking a Digital Marketing Specialist V.

Summary:
We are seeking an experienced Digital Marketing Specialist to transform the mobile web experience to serve customer engagement and growth. This role will define the strategy and drive flawless execution of tests and launches to ship impactful mobile web experiences. This role will be part of the US QuickBooks.com Web Marketing team, under Acquisition/Marketing Services.

Responsibilities include:
* Translate opportunities into a high-velocity testing roadmap: Make clear prioritization calls using appropriate quantitative and qualitative measures, and drive alignment across stakeholders, including defining a small set of critical KPIs that measure the right outcomes; Run experiments on mobile engagement and CRO to deliver mobile conversion and Free Sign Ups
* Drive Strategy and Innovation: Leverage market trends, customer insights, and competitive analysis to define the strategy and deliver the benefit on our mobile web platform
* Champion the Customer: Deeply understand the needs of small and mid-market businesses, translating those insights into delightful and intuitive mobile experiences; Understand who is arriving from which channels, and create appropriate journeys based on intent

REQUIREMENTS:
* Bachelor's degree required, Master's degree is a plus
* 5+ years of web/digital marketing experience with a strong focus on mobile web optimization in an outcome-oriented, performance-driven environment
* Proven ability to build and run a test roadmap for mobile web, from hypothesis through readout, with measurable lifts in conversion
* Strong understanding of how traffic source and intent shape on-site behavior, and how to tailor mobile experiences for various audiences
* Hands-on experience optimizing mobile checkout and purchasing flows, with a mobile-first design mindset
* Strong application of data insights to develop business hypotheses, with experience in A/B testing, conversion optimization, and personalization
* Familiarity with channel and funnel analytics (for example, segmenting mobile web traffic by source, device, and intent) and the ability to turn analysis into prioritized recommendations
* Understanding of the user journey across mobile web and mobile app, including when and how to point users to the app; Experience in a subscription software or SaaS environment is a plus
* Experience with AI tools, and customer data and behavioral analytics tools: FullStory, Tableau, Adobe Analytics, UserResearch.com

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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