Vice President of Growth

SheerID is hiring a Vice President of Growth Marketing to lead full-funnel growth across customer acquisition and expansion. The role directs growth marketing functions and advances AI-enabled strategies, analytics, and cross-functional alignment to increase predictable revenue and pipeline velocity.

Responsibilities:

• Full-Funnel Land & Expand Growth Strategy: Architect and execute an omnichannel growth strategy that scales qualified pipeline and predictable revenue across both net-new logos (land / new ARR) and customer expansion (expand / NRR) to support growth to $100M+ ARR
• Commercial Retention & Expansion Ownership: Partner closely with Customer Success and Sales leadership to drive expansion pipeline, account penetration, upsell/cross-sell initiatives, and customer advocacy programs that directly accelerate Net Retention Rate (NRR) and Customer Lifetime Value (LTV)
• AI Transformation & Operational Leverage: Audit, design, and deploy enterprise-grade AI technologies, predictive analytics, and automated workflows across the growth engine (e.g., automated personalization, dynamic ABM orchestration, AI content scaling, predictive churn/intent signaling, and agentic workflows) to dramatically amplify team productivity and pipeline velocity
• Integrated Growth Leadership: Directly lead, mentor, and align high-performing growth marketing disciplines—including Demand Generation, Digital & Performance Marketing, Account-Based Marketing (ABM), Lifecycle Marketing, and Customer Marketing
• Enterprise ABM & Account Penetration: Build and scale data-driven Account-Based Marketing programs targeting key enterprise prospects and high-potential existing customer accounts, coordinating closely with Sales and Customer Success on joint land-and-expand plays
• Data, Analytics & Commercial Attribution: Build and manage a robust, real-time attribution and reporting infrastructure providing deep visibility into Customer Acquisition Cost (CAC), payback periods, pipeline conversion rates, expansion velocity, and contribution to both new ARR and NRR
• Cross-Functional Executive Alignment: Collaborate closely with Sales, Customer Success, Product Marketing, and RevOps leadership to establish tight handoffs, shared pipeline accountability, cohesive messaging, and friction-free transitions from initial acquisition to long-term expansion
• Budget Optimization & Resource Allocation: Direct marketing spend allocation across paid media, automated technology platforms, agency partners, and headcount to maximize return on investment (ROI) and maintain best-in-class unit economics
• Team & Performance Management: Establish and sustain a high-performance culture of rapid experimentation, continuous learning, and rigorous analytical execution, recruiting top-tier talent and actively developing team members' domain, commercial, and AI capabilities

Requirements:

• 10+ years of progressive B2B demand generation, growth marketing, or revenue leadership experience, with proven success scaling a SaaS platform through $50-100M+ ARR
• Proven experience leading global marketing strategy to support distributed US and EMEA enterprise sales teams, including managing and empowering dedicated in-region marketing talent to drive localized demand, event execution, and pipeline growth
• Experience successfully selling into enterprise verticals, including Retail, AI/Tech, Travel, Consumer Services, and Hospitality
• Demonstrated success driving measurable revenue impact across both sides of the business: owning pipeline for net-new logo acquisition as well as customer marketing programs that measurably lift NRR, LTV, and expansion bookings
• Demonstrated expertise and hands-on vision integrating modern AI tools, agentic automation, and predictive data workflows into the GTM and marketing tech stack (e.g., Salesforce, Marketo, Gong, 6sense, Claude and other generative AI platforms, and predictive intelligence engines) to drive step-function gains in team leverage
• Deep expertise spanning enterprise demand generation, account-based marketing (ABM), lifecycle nurture journeys, and post-sale customer marketing/advocacy
• Deeply analytical, metrics-driven operator accustomed to partnering on revenue targets, CAC/LTV payback efficiency, expansion economics, and predictable pipeline forecasting
• Proven ability to build trusted, highly aligned working relationships with executive peers across Sales, Customer Success, RevOps, and Product to orchestrate seamless customer journeys
• Proven experience building, retaining, and coaching high-performing, multi-disciplinary marketing teams with a focus on operational excellence, data literacy, and continuous AI skill building
• Ability to balance high-level executive growth strategy with roll-up-your-sleeves tactical agility in a fast-paced, high-growth environment
• Proven ability to lead marketing teams through AI and agentic transformation, establishing operational cadence and behavioral norms that leverage advanced tooling to maximize seller productivity, pipeline velocity, and demand for SheerID solutions
• Proven track record of guiding distributed marketing organizations through rapid commercial scaling, go-to-market model evolution, and operational restructuring while maintaining strong pipeline predictability