National Field Marketing Manager

Grüns is hiring a National Field Marketing Manager to build and scale its field marketing function, starting with a multi-vehicle pilot and branded ambassador program. The role owns fleet deployment, sampling targets, market partnerships, activation measurement, field partners, and development of a regional team.

Responsibilities:

• Build our field marketing function from scratch: strategy, budget, monthly scorecard and reporting
• Run our branded vehicle fleet day to day, deploying every vehicle and ambassador against the market and cultural calendar, and own the fleet vendor relationship
• Own the annual sampling-volume target and per-market floors, and deliver the majority of our hand-to-hand sampling
• Pick priority markets on headroom, traction and density, and build the national relationship map (venues, universities, gyms, regional chains, local media) proactively
• Tap into the local culture of every market: know what moves our priority consumer, where they run, sweat, work and gather, and show up in their daily lives with small, quick-hit activations and community moments, using the fleet and ambassador teams to keep Grüns present between the big ones
• Capture conversion on every activation (QR, NFC, promo codes) and show how many sampled people become new customers, and at what cost compared with paid
• Build the grassroots and retail sampling layers, audit in-store execution with Sales, and hand qualified leads to Biz Dev
• Manage our field partners and ambassador network today, and build the in-house regional team that takes it over as we scale

Requirements:

• Has 5+ years in field, experiential or grassroots marketing, ideally in CPG, food, beverage or wellness
• Has owned a program's budget and reporting, and knows their cost per sample or lead
• Builds the KPI dashboard before running the activation, and holds sampling to the same funnel discipline as paid media
• Lives in spreadsheets or BI tools, and is as comfortable in scheduling, routing and vendor management as in creative execution
• Has managed people, or is clearly ready to, including part-time, junior-heavy teams
• a valid U.S. driver's license
• ideally in CPG, food, beverage or wellness
• has scaled a fleet or street-team program, or knows fleet and telematics tools