As a PR & Partnerships intern, you will work hand in hand with the rest of the team to grow your skills, oversee the media relations process from A-Z, gain hands-on experience on celeb and brand partnership coordinator, and be an involved member of the PR & Partnerships Department.
Build targeted media lists both manually and using Cision/Muck Rack
Monitor for media coverage and send alerts to teams
Identify key opinion leaders, including influencers and celebrities, for product seeding
Demonstrate understanding of a journalism masthead and identify targets for media outreach
Learn the media relations process and support pitching efforts to national, regional, and trade media
Monitor for industry trends
Learn how to report on PR campaigns and coverage to clients
Participate in training sessions designed to teach you the fundamentals of PR
Contribute ideas in creative brainstorming sessions with the PR team
Assist in crafting compelling pitches and press releases
Develop your project management skills through hands-on experience with our project management system, Asana
Collaborate with the entire Power Digital team to assist in cross-channel strategy sessions, lunch and learns, and a team project at the end of the semester
Brainstorm potential brand and celebrity partnership ideas
Monitor social media and paparazzi sites for gifting efforts
Build brand and celebrity seeding lists and assist with outreach

Previous internship and/or professional experience is strongly encouraged (PR and/or Influencer specific experience is a plus!)
Understanding of media relations and the PR industry
Extreme attention to detail
Excellent writing skills
Inherently organized and able to juggle multiple projects flawlessly
Proactive and team-oriented
Positive, can-do attitude
An eagerness to learn and develop overall communications skills
Familiarity with PR processes
Exceptional communication skills
Sound understanding of AP Style and GSP in writing
Awareness of trends within the beauty, celebrity, fashion, and food & bev industries

Public Relations & Partnerships Intern

Key skills