Role Overview

Own True Classic’s global Meta ad account across prospecting, retargeting, and retention
Scale spend responsibly while protecting contribution margin, MER, NC-ROAS, and POAS targets
Maintain a clean, scalable account structure that supports testing, learning, and stable performance
Monitor performance daily across the entire funnel and proactively diagnose volatility
Optimize across creative, audiences, placements, bids, budgets, and landing page alignment
Develop a clear point of view on funnel health and communicate insights simply and consistently
Own the Meta testing roadmap with structured hypotheses, test design, and actionable readouts
Continuously test new creative angles, formats, offers, hooks, audience strategies, and campaign types
Track creative performance, identify fatigue early, and drive iteration velocity
Ensure tracking health across Pixel, CAPI, UTMs, attribution settings, and platform hygiene
Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics
Improve systems, pacing, and performance stability month over month
Provide clear, performance-based briefs and feedback to drive winning concepts and variations
Align on funnel strategy, pacing, efficiency targets, and global scaling priorities
Partner on tracking integrity, attribution setup, and reporting accuracy
Leverage cohort trends, funnel metrics, and incrementality insights to improve decision-making
Support measurement improvements and signal quality across platforms and integrations

Requirements

4+ years of hands-on Meta buying experience for ecommerce or DTC brands (in-house or agency)
Proven experience scaling budgets while maintaining profitability and efficiency targets
Strong understanding of full-funnel strategy across acquisition, retargeting, and retention
Demonstrated ability to design structured tests and translate learnings into scalable growth
High comfort level working with performance data daily (dashboards, spreadsheets, cohort and funnel analysis)

Benefits

Competitive salary + bonus
Unlimited PTO and sick time
Company-paid medical, dental, and vision insurance
$75/month Wellness Stipend
Free Employee Assistance Program (EAP)
$75/month Personal Workspace Stipend
$75/month Learning & Development Stipend
$1,000/year True Classic merchandise allowance
401(k) plan with 3% company match

Short Court

Open Positions (1)

Marketing

Manager, Paid Media