Brand positioning & narrative clarity
Evolve Gantri’s brand positioning as we scale Gantri Made
Clarify messaging across:
DTC design customers
Trade / specifiers
Brand partners
Translate complex technology into emotionally resonant storytelling
Build a clear messaging hierarchy and brand playbook
Integrated launch strategy
Lead brand strategy for product launches and platform initiatives
Partner with Product and Creative to shape go-to-market narratives
Ensure every launch feels intentional, premium, and culturally relevant
Build repeatable launch frameworks (drop mentality, fashion calendar discipline)
Cultural relevance & community
Develop partnerships with designers, tastemakers, and collaborators
Shape Gantri’s presence at trade shows, design fairs, and key events
Elevate Gantri’s brand perception in the architecture & interiors community
Drive PR strategy and thought leadership
Brand × Growth alignment
Partner closely with Growth Marketing to ensure brand and performance reinforce each other
Improve top-of-funnel awareness and brand search
Define brand KPIs and measure long-term brand equity
Cross-functional collaboration
Work tightly with:
Creative (visual expression)
Sales (trade narrative, decks, positioning tools)
Product (roadmap storytelling)
Growth (campaign execution)
Ensure brand consistency across website, sales materials, retail, and partnerships

Gantri

Open Positions (1)