Brand positioning & narrative clarity
Evolve Gantri’s brand positioning as we scale Gantri Made
Clarify messaging across:
DTC design customers
Trade / specifiers
Brand partners
Translate complex technology into emotionally resonant storytelling
Build a clear messaging hierarchy and brand playbook
Integrated launch strategy
Lead brand strategy for product launches and platform initiatives
Partner with Product and Creative to shape go-to-market narratives
Ensure every launch feels intentional, premium, and culturally relevant
Build repeatable launch frameworks (drop mentality, fashion calendar discipline)
Cultural relevance & community
Develop partnerships with designers, tastemakers, and collaborators
Shape Gantri’s presence at trade shows, design fairs, and key events
Elevate Gantri’s brand perception in the architecture & interiors community
Drive PR strategy and thought leadership
Brand × Growth alignment
Partner closely with Growth Marketing to ensure brand and performance reinforce each other
Improve top-of-funnel awareness and brand search
Define brand KPIs and measure long-term brand equity
Cross-functional collaboration
Work tightly with:
Creative (visual expression)
Sales (trade narrative, decks, positioning tools)
Product (roadmap storytelling)
Growth (campaign execution)
Ensure brand consistency across website, sales materials, retail, and partnerships

Director of Brand Marketing

Key skills