Content creation: Draft and design daily/weekly posts for Facebook, Instagram, LinkedIn, and TikTok using Canva or similar tools
Storytelling: Help produce caregiver spotlights and care tips content that builds community trust
Video support: Assist with filming and editing short-form reels and behind-the-scenes clips
Scheduling: Use social media management tools to plan and publish content on a consistent calendar
Community engagement: Monitor comments and messages and flag responses for the team
Research: Track trends, competitor content, and hashtag performance to bring fresh ideas
Analytics: Pull weekly platform reports and help summarize key metrics for the team

Currently enrolled in a degree program in Marketing, Communications, Journalism, Digital Media, or a related field
Active personal presence on at least two major social media platforms
Basic experience with Canva, Adobe Express, or similar design tools
Clear, warm writing style — you can shift from professional to conversational with ease
Curiosity, initiative, and a willingness to pitch ideas
Comfort working with sensitive topics and respecting privacy guidelines
Bonus: Any experience with short-form video (TikTok, Reels, YouTube Shorts)
Bonus: Photography skills or a good eye for composition

Babette Home Care

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