Role Overview

The Content Marketing Manager leads the strategy, development and execution of compelling, high-impact content that supports Planar’s North America marketing initiatives, channel-driven sales model and vertical market growth.
This role is responsible for shaping Planar’s voice across digital and traditional platforms, driving demand generation, strengthening brand positioning and enabling Planar Sales, end-users and channel partners with effective, differentiated messaging.
Working collaboratively across marketing, product management, sales and vertical market teams, this role blends strategic planning with hands-on content creation and campaign execution.
The ideal candidate is a strong storyteller with deep experience in B2B technology marketing and channel ecosystems, capable of translating complex display technologies into clear, engaging and results-driven content tailored to specific industries.
Develop and execute a comprehensive content marketing strategy aligned with business objectives, product launches, vertical market priorities and go-to-market initiatives
Create and oversee high-quality content across multiple platforms including website, email, social media, digital campaigns, video, sales tools and thought leadership assets.
Develop content tailored for a range of audiences from channel partners (Integrators, Distributors) to AV consultants to key enduser vertical markets, ensuring messaging supports partner enablement while also driving direct engagement and demand within target vertical markets
Design and execute email marketing newsletters to channel partners, AV consultants, key vertical market endusers and nurturing database to nurture leads and engage customers
Translate complex LED, LCD and visualization technologies into compelling, benefit-driven messaging for diverse audiences and applications
Collaborate with digital and demand generation marketing to develop integrated campaigns that drive awareness, engagement and lead generation across both partner and end-user audiences
Develop content and tools that support partner sales efforts, co-marketing initiatives and solution positioning within the channel ecosystem
Participate in the development and maintenance of corporate marketing content, including company messaging, through thought leadership and brand assets while ensuring consistency with Planar’s brand standards
Work cross-functionally with product management, sales, vertical market leaders and regional marketing teams to ensure alignment and accuracy of messaging
With digital marketing, measuring content effectiveness using analytics and insights, continuously optimizing content strategy based on performance, engagement and pipeline contribution

Requirements

Experience developing content across digital platforms including web, email, social media and video
Familiarity with SEO, content optimization and digital marketing best practices
Experience with email marketing, marketing automation and CRM platforms
Proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator)
Strong collaboration and stakeholder management skills
Ability to tailor messaging by audience
Experience creating content aligned to industry verticals
Strong written, verbal and visual storytelling skills with the ability to simplify complex technical concepts
Deep understanding of B2B marketing, content strategy and demand generation
Proven experience developing content for both channel-driven sales models and enduser audiences
Experience supporting vertical market sales teams with targeted, industry-specific messaging
Strong project management skills with the ability to manage multiple priorities and deadlines
Strategic thinker with hands-on execution capabilities
5+ years of experience in B2B technology marketing, preferably in professional AV, display technology or related industries
Bachelor’s degree in Marketing, Communications, Business Administration or related field

Benefits

75% employer-paid medical for employee. Family coverage also included.
100% employer paid dental, and vision for employee and dependents
100% employer paid long-term, short-term disability, and life insurance policy
401k Match, if you’re contributing 5% we match 4%. 100% vested immediately.
10 paid holidays
Starting at 15 days paid PTO (inclusive of sick and vacation time) annually
Employee Assistance Program (EAP)
Flexible Spending Account (FSA)

Planar

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Marketing

Content Marketing Manager – Contract to Hire