Lead the strategy, planning, and execution of multi-channel integrated campaigns across email, paid media, events, content, webinars, and ABM
Partner with Product Marketing to translate messaging and positioning into compelling campaign themes and assets
Collaborate with Marketing Operations to build scalable, measurable campaign frameworks and reporting
Work closely with Marketing and Sales Leadership to align campaigns with pipeline goals and enable effective follow-up
Own campaign timelines, briefs, costs, expectations, ROI, and project management from kickoff through launch and optimization
Develop campaign segments, targets, channels, personalization, sales communication, and workflows
Analyze performance and continuously improve based on engagement, conversion, and pipeline impact including A/B testing
Manage campaign calendars and ensure alignment across marketing initiatives
Test new ideas, channels, and formats to drive growth and innovation

8+ years of experience in B2B demand generation marketing (SaaS or data/analytics preferred)
Proven experience owning integrated, multi-channel campaigns from concept through execution and reporting
Strong cross-functional collaboration skills with Product Marketing, Sales, and Marketing Ops
Data-driven mindset with experience measuring and optimizing campaign performance
Excellent project management and organizational skills
Ability to balance strategic planning with hands-on execution
Acumen with marketing automation and CRM platforms (Marketo, Salesforce, or similar)
Experience leveraging AI-powered tools to streamline workflows, expedite and enhance campaign execution, and drive data-informed decisions.

Direct impact on pipeline creation and acceleration
High visibility role with ownership over key growth initiatives
Use modern marketing technologies and AI-driven tools
Collaborative, supportive culture with room to innovate
Enjoy a holistic compensation package that rewards performance and potential, encompassing competitive salary, incentives (bonus and equity), comprehensive benefits, and career development.
A "Plan, Do, Check, Act" environment that embraces remote work while empowering ingenuity, collaboration, ownership, and achievement.

HG Insights

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