Partner with end-to-end marketing vision and execution across various channels for multi-state retail markets.
Partner with media strategy, planning, and buying including vendor selection and ongoing optimization to maximize ROI.
Develop and manage annual and quarterly marketing budgets, allocating spend by channel while optimizing toward CAC, CPA, and conversion rate.
Oversee creative strategy and ensure strong brand positioning and consistent messaging.
Implement measurement, attribution, and reporting frameworks including A/B testing and performance analysis.
Manage and evaluate external agencies, driving accountability and cost efficiency.
Build, mentor, and lead a high-performing marketing organization.
Identify, pursue, and close B2B partnerships with various organizations. Design scalable partner programs.
Track, analyze, and report partnership performance including referral volume and conversion rates.
Align partnership initiatives with broader marketing campaigns to maximize effectiveness.

8+ years of progressive marketing experience, with senior-level ownership of multi-channel media strategy and execution.
Demonstrated expertise in media buying and contract negotiation across radio, TV, direct mail, and digital channels in multiple markets.
Proven ability to build and scale performance-driven marketing programs with clear ROI and measurable business impact.
Experience developing and managing significant marketing budgets and optimizing spend against growth and efficiency targets.
Strong analytical and strategic mindset, with hands-on experience in attribution, testing, and performance optimization.
Track record of successfully developing B2B partnerships that drive incremental revenue or customer acquisition.
Leadership experience managing internal teams and external agencies.
Excellent executive communication, presentation, and stakeholder management skills.
Willingness and ability to travel periodically across regions and time zones as needed.

Competitive base salary commensurate with experience, plus an annual performance bonus tied to marketing ROI, revenue growth, and strategic execution.
Performance-based commission structure on partner-sourced revenue with monthly payouts and quarterly minimum thresholds.

The Good Feet Store

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