Senior Marketing Executive

Role Overview

• Partner with end-to-end marketing vision and execution across various channels for multi-state retail markets.
• Partner with media strategy, planning, and buying including vendor selection and ongoing optimization to maximize ROI.
• Develop and manage annual and quarterly marketing budgets, allocating spend by channel while optimizing toward CAC, CPA, and conversion rate.
• Oversee creative strategy and ensure strong brand positioning and consistent messaging.
• Implement measurement, attribution, and reporting frameworks including A/B testing and performance analysis.
• Manage and evaluate external agencies, driving accountability and cost efficiency.
• Build, mentor, and lead a high-performing marketing organization.
• Identify, pursue, and close B2B partnerships with various organizations. Design scalable partner programs.
• Track, analyze, and report partnership performance including referral volume and conversion rates.
• Align partnership initiatives with broader marketing campaigns to maximize effectiveness.

Requirements

• 8+ years of progressive marketing experience, with senior-level ownership of multi-channel media strategy and execution.
• Demonstrated expertise in media buying and contract negotiation across radio, TV, direct mail, and digital channels in multiple markets.
• Proven ability to build and scale performance-driven marketing programs with clear ROI and measurable business impact.
• Experience developing and managing significant marketing budgets and optimizing spend against growth and efficiency targets.
• Strong analytical and strategic mindset, with hands-on experience in attribution, testing, and performance optimization.
• Track record of successfully developing B2B partnerships that drive incremental revenue or customer acquisition.
• Leadership experience managing internal teams and external agencies.
• Excellent executive communication, presentation, and stakeholder management skills.
• Willingness and ability to travel periodically across regions and time zones as needed.

Benefits

• Competitive base salary commensurate with experience, plus an annual performance bonus tied to marketing ROI, revenue growth, and strategic execution.
• Performance-based commission structure on partner-sourced revenue with monthly payouts and quarterly minimum thresholds.