Role Overview

Provide leadership and direction to Regional / Area Managers and field leadership teams
Ensure consistent execution of brand standards, merchandising, promotions, and store operations.
Lead and mentor Regional/ Area Managers to deliver exceptional customer service, effective sales strategies, and operational excellence across the assigned region.
Drive talent development by identifying, mentoring, and inspiring future leaders, ensuring a strong pipeline for succession planning.
Build leadership capability and accountability across Regional Manager teams, including performance expectations, succession planning, and leadership development.
Foster a collaborative, high-performing culture aligned with SNDL’s core values and mission.
Own end-to-end retail operating performance across SNDL’s owned retail banners and regions
Set, monitor, and drive KPIs including sales, margin, labour, shrink, conversion, and customer experience
Lead annual operating plans and support long-range retail growth strategies
Ensure operational guidelines and customer-related functions comply with SNDL’s policies and provincial regulatory requirements.
Respond to audit reports, identify areas for improvement, and implement corrective actions to maintain compliance and operational efficiency.
Drive customer satisfaction by maintaining a strong focus on service excellence and creating memorable shopping experiences.
Leverage customer insights, market trends, and competitive intelligence to inform regional strategies and improve traffic, conversion, and customer experience.
Monitor market trends and customer feedback, leveraging insights to improve store performance and drive revenue growth.
Ensure stores execute promotions, merchandising, and branding strategies effectively.
Translate financial and operational data into forward looking insights, forecasts, and recommendations that inform enterprise decision making.
Meet or exceed budget targets by optimizing revenue growth and controlling costs across the region.
Develop and implement strategic initiatives to enhance operational efficiency and profitability.
Partner with SLT to shape regional priorities, manage risk, and align operating plans with corporate goals.
Own enterprise level regulatory compliance and risk management across regions, including audit readiness, trend analysis, and preventative controls.

Requirements

Bachelor’s degree in Business or related field, or equivalent experience
10+ years of progressive retail operations experience, including 5+ years in multi-unit leadership roles
Proven experience leading Regional/Area Managers and managing large, geographically dispersed teams
Strong financial acumen with experience owning P&Ls, budgets, and retail KPIs
Demonstrated ability to influence cross-functional partners and lead complex, enterprise level initiatives.
Strong preference for experience operating in highly regulated retail environments with complex compliance requirements.
Strong ability to leverage retail systems and data analytics to drive insights, performance, and decision-making.
Ability to travel and meet regulatory security requirements.

Benefits

Competitive compensation including performance-based bonuses and annual salary reviews.
Comprehensive health and dental benefits, including a Healthcare Spending Account.
Three weeks of paid vacation with annual rollover.
Flexible, hybrid work arrangements to support work-life balance.
Recognition and rewards programs that celebrate individual and team achievements.
Employee & Family Assistance Program (EFAP) with mental health, financial, and family support.
Employee perks and discounts program, offering savings across fitness, wellness, lifestyle, retail, and everyday services.

SNDL Inc.

Open Positions (1)

Operations

Director, Retail Operations