Role Overview

Own Paid Media Strategy: Develop and execute paid media strategies across Meta, Google, and TikTok, tailored to client goals and business objectives.
Lead Client Relationships: Act as the main point of contact for client strategy, ensuring clarity, alignment, and accountability across deliverables.
Manage Campaign Execution: Manage media buys to ensure paid media campaign setup, optimization, and reporting in accordance with best practices.
Performance Analysis: Continuously assess funnel performance, customer acquisition costs, and blended ROAS to uncover opportunities and guide testing.
Reporting & Communication:
Deliver weekly performance updates that distill key learnings and next steps.
Produce bimonthly strategic reports with deeper insights, trends, and growth recommendations.
Attend biweekly client calls to present findings, align on priorities, and reinforce trust through transparency.
Cross-functional Collaboration: Partner with creative strategists and analysts to ensure campaigns are efficient and generate actionable data.
Optimization & Testing: Identify A/B test opportunities across creatives, audiences, and landing pages and brief strategies to the respective teams.
Feedback & Quality Control: Provide brutally honest feedback to ensure that all creative and media buying operations meet strategic standards and platform best practices.
Leverage Modern.AI: Utilize (and ultimately master) our proprietary software to track paid media performance attribution, and overall business health for clients.

Requirements

2+ years of paid media experience (agency or in-house), focused on Meta or TikTok
Experience managing $500K+/mo budgets across one or more of these platforms
1+ years in a client-facing strategy or account leadership role
Proven ability to translate marketing data into strategic actions
Deep understanding of the DTC landscape and customer acquisition best practices
Exceptional communication, presentation, and organizational skills
A testing mindset and passion for continuous learning and improvement

Benefits

Unlimited PTO
Health insurance
Professional development reimbursement
Wellness reimbursement
Opportunity to grow with an amazing team!

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Marketing

Media Buyer