Media Buyer

Role Overview

• Own Paid Media Strategy: Develop and execute paid media strategies across Meta, Google, and TikTok, tailored to client goals and business objectives.
• Lead Client Relationships: Act as the main point of contact for client strategy, ensuring clarity, alignment, and accountability across deliverables.
• Manage Campaign Execution: Manage media buys to ensure paid media campaign setup, optimization, and reporting in accordance with best practices.
• Performance Analysis: Continuously assess funnel performance, customer acquisition costs, and blended ROAS to uncover opportunities and guide testing.
• Reporting & Communication:
• Deliver weekly performance updates that distill key learnings and next steps.
• Produce bimonthly strategic reports with deeper insights, trends, and growth recommendations.
• Attend biweekly client calls to present findings, align on priorities, and reinforce trust through transparency.
• Cross-functional Collaboration: Partner with creative strategists and analysts to ensure campaigns are efficient and generate actionable data.
• Optimization & Testing: Identify A/B test opportunities across creatives, audiences, and landing pages and brief strategies to the respective teams.
• Feedback & Quality Control: Provide brutally honest feedback to ensure that all creative and media buying operations meet strategic standards and platform best practices.
• Leverage Modern.AI: Utilize (and ultimately master) our proprietary software to track paid media performance attribution, and overall business health for clients.

Requirements

• 2+ years of paid media experience (agency or in-house), focused on Meta or TikTok
• Experience managing $500K+/mo budgets across one or more of these platforms
• 1+ years in a client-facing strategy or account leadership role
• Proven ability to translate marketing data into strategic actions
• Deep understanding of the DTC landscape and customer acquisition best practices
• Exceptional communication, presentation, and organizational skills
• A testing mindset and passion for continuous learning and improvement

Benefits

• Unlimited PTO
• Health insurance
• Professional development reimbursement
• Wellness reimbursement
• Opportunity to grow with an amazing team!