Role Overview

Lead the APAC integrated marketing strategy across owned, earned, and paid channels to ensure cohesive brand storytelling and world-class campaign execution
Oversee the development and successful execution of 360° campaigns from creation through multi-channel roll-out plans – driving best-in-class activations
Drive successful implementation of marketing plans, providing strategic direction for each market in APAC, working in conjunction with the local marketing teams, including content approach, messaging, timing and creative execution
Partner with Creative, Product Development, VM, Digital and Sales teams to align on go-to-market plans and ensure consistency across all consumer touchpoints
Collaborate closely with global marketing team on strategic plans, launches and events to ensure brand consistency in the APAC region.
Work closely with and steer local marketing teams to ensure elevated execution of strategic plans, launches and events, and cohesiveness across the region.
Spearhead high impact/celebrity talent approach for campaigns, leading negotiations, contracts and ongoing management with talent to execute on agreed deliverables
Provide strategic brand marketing support to key APAC retail partners, including leading seasonal market meetings and key event activations in partnership with Retail Marketing team
Support own channel such as Hourglass flagship stores and DTC growth in market with creative programming strategy and brand experiences
Oversee the concepting, coordination and execution of best-in-class events for the region
Work with brand marketing and project management leads to develop campaign frameworks, toolkits and processes, ensuring scalability and regional relevance to support all teams
Monitor campaign performance and key metrics, using data to optimize marketing strategies and budget allocation
Serve as a key representative of the brand in external partnerships and agency relationships
Stay ahead of cultural trends, digital innovation, and luxury consumer expectations to maintain a leadership position in the market
Execute all programs on-brand, to budget and with excellence

Requirements

Minimum 13 years of marketing leadership experience at an agency or high-growth luxury brand
Proven track record working with teams and retailers in APAC region e.g. Sephora
Deep experience of the luxury sector with a digital-first mindset
Ability to clearly articulate strategy and feedback that motivates teams to achieve business goals
Track record of successfully managing multiple complex priorities within demanding timeframes
Experience targeting multiple demographics with sophisticated market segmentation approach
Exceptional understanding of the creative process and an ability to effectively lead briefings, collaborate and manage teams to deliver on project goals
Extremely high standards, detail-oriented, natural problem solver that thrives in an exciting, fast-paced environment
Passionate about developing an iconic luxury brand.

Benefits

Health insurance
Flexible work arrangements
Professional development opportunities

Hourglass Cosmetics

Open Positions (1)

Marketing

Senior Director, Marketing APAC