Senior Director, Marketing APAC

Role Overview

• Lead the APAC integrated marketing strategy across owned, earned, and paid channels to ensure cohesive brand storytelling and world-class campaign execution
• Oversee the development and successful execution of 360° campaigns from creation through multi-channel roll-out plans – driving best-in-class activations
• Drive successful implementation of marketing plans, providing strategic direction for each market in APAC, working in conjunction with the local marketing teams, including content approach, messaging, timing and creative execution
• Partner with Creative, Product Development, VM, Digital and Sales teams to align on go-to-market plans and ensure consistency across all consumer touchpoints
• Collaborate closely with global marketing team on strategic plans, launches and events to ensure brand consistency in the APAC region.
• Work closely with and steer local marketing teams to ensure elevated execution of strategic plans, launches and events, and cohesiveness across the region.
• Spearhead high impact/celebrity talent approach for campaigns, leading negotiations, contracts and ongoing management with talent to execute on agreed deliverables
• Provide strategic brand marketing support to key APAC retail partners, including leading seasonal market meetings and key event activations in partnership with Retail Marketing team
• Support own channel such as Hourglass flagship stores and DTC growth in market with creative programming strategy and brand experiences
• Oversee the concepting, coordination and execution of best-in-class events for the region
• Work with brand marketing and project management leads to develop campaign frameworks, toolkits and processes, ensuring scalability and regional relevance to support all teams
• Monitor campaign performance and key metrics, using data to optimize marketing strategies and budget allocation
• Serve as a key representative of the brand in external partnerships and agency relationships
• Stay ahead of cultural trends, digital innovation, and luxury consumer expectations to maintain a leadership position in the market
• Execute all programs on-brand, to budget and with excellence

Requirements

• Minimum 13 years of marketing leadership experience at an agency or high-growth luxury brand
• Proven track record working with teams and retailers in APAC region e.g. Sephora
• Deep experience of the luxury sector with a digital-first mindset
• Ability to clearly articulate strategy and feedback that motivates teams to achieve business goals
• Track record of successfully managing multiple complex priorities within demanding timeframes
• Experience targeting multiple demographics with sophisticated market segmentation approach
• Exceptional understanding of the creative process and an ability to effectively lead briefings, collaborate and manage teams to deliver on project goals
• Extremely high standards, detail-oriented, natural problem solver that thrives in an exciting, fast-paced environment
• Passionate about developing an iconic luxury brand.

Benefits

• Health insurance
• Flexible work arrangements
• Professional development opportunities