ALLPLAN is seeking a hands-on Lifecycle Marketing Manager to own and execute programs that guide both new prospects and existing customers through the sales funnel. The role focuses on building and managing lifecycle programs, improving conversion and engagement, and ensuring effective sales and customer alignment.

Responsibilities:

Build, manage, and optimize lifecycle and nurture programs in Marketo across new business and expansion workflows
Maintain follow-up flows for demo requests, no-connects, no-shows, re-engagement, and expansion signals
Support customer and account-based motions such as upsell, cross-sell, renewals, and product adoption touchpoints
Ensure leads and accounts progress correctly based on sales and customer activity
Partner with ISRs, Account Managers, and Customer teams to improve speed-to-lead, follow-up consistency, and expansion coverage
Support sales follow-up with the right messaging, timing, and handoff logic
QA campaigns, emails, tokens, segmentation, and routing logic
Implement messaging, CTA, and timing updates across lifecycle programs
Monitor lifecycle performance (engagement, conversion, MQL → SQL, expansion signals) and flag issues or drop-offs
Help ensure lifecycle programs scale cleanly as volume and complexity grow

Requirements:

Hands-on experience with Marketo
Experience running lifecycle or nurture programs end to end
Understanding of both new business funnels and expansion/customer workflows
Strong attention to detail and comfort QA'ing campaigns
Collaborative, execution-oriented mindset

ALLPLAN

Open Positions (1)

Marketing

Lifecycle Marketing Manager