Lifecycle Marketing Manager

ALLPLAN is seeking a hands-on Lifecycle Marketing Manager to own and execute programs that guide both new prospects and existing customers through the sales funnel. The role focuses on building and managing lifecycle programs, improving conversion and engagement, and ensuring effective sales and customer alignment.

Responsibilities:

• Build, manage, and optimize lifecycle and nurture programs in Marketo across new business and expansion workflows
• Maintain follow-up flows for demo requests, no-connects, no-shows, re-engagement, and expansion signals
• Support customer and account-based motions such as upsell, cross-sell, renewals, and product adoption touchpoints
• Ensure leads and accounts progress correctly based on sales and customer activity
• Partner with ISRs, Account Managers, and Customer teams to improve speed-to-lead, follow-up consistency, and expansion coverage
• Support sales follow-up with the right messaging, timing, and handoff logic
• QA campaigns, emails, tokens, segmentation, and routing logic
• Implement messaging, CTA, and timing updates across lifecycle programs
• Monitor lifecycle performance (engagement, conversion, MQL → SQL, expansion signals) and flag issues or drop-offs
• Help ensure lifecycle programs scale cleanly as volume and complexity grow

Requirements:

• Hands-on experience with Marketo
• Experience running lifecycle or nurture programs end to end
• Understanding of both new business funnels and expansion/customer workflows
• Strong attention to detail and comfort QA'ing campaigns
• Collaborative, execution-oriented mindset