Role Overview

Own the full digital presence and demand generation function to drive business growth and increase brand awareness
Develop and execute digital marketing campaigns using expertise in content strategy, SEO, paid media, social channels, and online marketing
Maximize a lean budget by leveraging AI and marketing automation platforms like Account Engagement (formerly Pardot)
Work closely with cross-functional teams to ensure campaigns align with strategic business objectives
Utilize Google Analytics, Google AdWords, and strong analytical skills to monitor and optimize performance
Stay up-to-date with the latest trends and measure success based on pipeline contribution, lead generation, and improved conversion rates

Requirements

3+ years of hands-on digital marketing experience in a B2B environment, with direct ownership of demand generation results
Demonstrated experience with LinkedIn Ads and Google Ads — not just familiarity, but campaign setup, optimization, and ROI reporting
Experience with a marketing automation platform (Pardot, HubSpot, Marketo, or equivalent)
Working knowledge of SEO: keyword research, on-page optimization, and analytics interpretation
Proficiency with Google Analytics (GA4) and comfort building reports from raw data
Strong written communication — you can write compelling ad copy, email subject lines, and social posts without a committee
Ability to manage multiple campaigns simultaneously without losing attention to detail or performance
Comfort working in a lean environment where you own your function end-to-end
Preferred Qualifications:
Experience marketing technology or cybersecurity products or services
Familiarity with IAM concepts (identity governance, PAM, zero trust, CIAM) — you don't need to be a practitioner, but you need to get up to speed fast
Experience with Salesforce CRM (Sales Cloud) and understanding of the MQL-to-SQL handoff process
Hands-on use of AI tools (ChatGPT, Claude, Jasper, or similar) in marketing workflows — content drafting, campaign ideation, competitive research
Experience managing freelance/contractor relationships via Upwork or similar
Webinar platform experience (BrightTalk, ON24, Zoom Webinars)
Experience with Canva, scheduling tools, WordPress, Google Search Console, GA4, SEMrush or similar, Google Ads (Search, PMax), LinkedIn Campaign Manager, Clari Groove, & Salesforce Account Engagement (Pardot)

Tech Stack

Cloud
Cyber Security
SQL
WordPress

Benefits

Equal employment opportunity (EEO) for all persons
Reasonable accommodations for qualified individuals with disabilities

IDMWORKS

Open Positions (1)

Marketing

Digital Marketing Specialist