Digital Marketing Specialist

Role Overview

• Own the full digital presence and demand generation function to drive business growth and increase brand awareness
• Develop and execute digital marketing campaigns using expertise in content strategy, SEO, paid media, social channels, and online marketing
• Maximize a lean budget by leveraging AI and marketing automation platforms like Account Engagement (formerly Pardot)
• Work closely with cross-functional teams to ensure campaigns align with strategic business objectives
• Utilize Google Analytics, Google AdWords, and strong analytical skills to monitor and optimize performance
• Stay up-to-date with the latest trends and measure success based on pipeline contribution, lead generation, and improved conversion rates

Requirements

• 3+ years of hands-on digital marketing experience in a B2B environment, with direct ownership of demand generation results
• Demonstrated experience with LinkedIn Ads and Google Ads — not just familiarity, but campaign setup, optimization, and ROI reporting
• Experience with a marketing automation platform (Pardot, HubSpot, Marketo, or equivalent)
• Working knowledge of SEO: keyword research, on-page optimization, and analytics interpretation
• Proficiency with Google Analytics (GA4) and comfort building reports from raw data
• Strong written communication — you can write compelling ad copy, email subject lines, and social posts without a committee
• Ability to manage multiple campaigns simultaneously without losing attention to detail or performance
• Comfort working in a lean environment where you own your function end-to-end
• Preferred Qualifications:
• Experience marketing technology or cybersecurity products or services
• Familiarity with IAM concepts (identity governance, PAM, zero trust, CIAM) — you don't need to be a practitioner, but you need to get up to speed fast
• Experience with Salesforce CRM (Sales Cloud) and understanding of the MQL-to-SQL handoff process
• Hands-on use of AI tools (ChatGPT, Claude, Jasper, or similar) in marketing workflows — content drafting, campaign ideation, competitive research
• Experience managing freelance/contractor relationships via Upwork or similar
• Webinar platform experience (BrightTalk, ON24, Zoom Webinars)
• Experience with Canva, scheduling tools, WordPress, Google Search Console, GA4, SEMrush or similar, Google Ads (Search, PMax), LinkedIn Campaign Manager, Clari Groove, & Salesforce Account Engagement (Pardot)

Tech Stack

• Cloud
• Cyber Security
• SQL
• WordPress

Benefits

• Equal employment opportunity (EEO) for all persons
• Reasonable accommodations for qualified individuals with disabilities