Crstl is a company focused on redefining B2B Commerce, and they are seeking a full-stack Growth Marketer with expertise in Account-Based Marketing (ABM). The role involves designing and executing multi-channel growth strategies, collaborating closely with the CEO and leadership team to translate strategies into measurable business impact.

Responsibilities:

Identify, segment, and prioritize high-value target accounts across ICP tiers
Map key stakeholders, buying committees, and influencers within each account
Develop account-specific messaging, positioning, and value narratives
Design and execute multi-touch ABM plays across content, events, paid, and social
Align closely with sales and leadership on account penetration and expansion strategy
Track account-level engagement, intent signals, and progression through the funnel
Identify, plan, and execute value-additive events (owned, partnered, or sponsored)
Design events that matter to target accounts, including:
Dinners
Executive roundtables
Salons
Conferences
Own the Crstl events calendar, timelines, and logistics
Ensure strong post-event follow-up and integration with sales and ABM motions
Own and execute Crstl’s AEO + SEO content strategy
Build content that ranks, converts, and supports ABM narratives
Create and manage:
Blog content
Thought leadership
Use-case and solution pages
Comparison and category pages
Optimize for modern search behavior (AI answers, featured snippets, intent-driven queries)
Turn internal insights into scalable, high-leverage content
Plan, launch, and manage paid campaigns across:
LinkedIn
Reddit
Google Search
Build ABM-aligned paid campaigns (account lists, persona targeting, retargeting)
Own ad creative, messaging, experimentation, and optimization
Monitor CAC, funnel conversion, and channel efficiency
Build and execute a LinkedIn content strategy for CEO & Founder Dipti
Translate ideas, POVs, and insights into high-signal posts
Manage cadence, planning, and light engagement
Align founder content with:
ABM initiatives
Events
Product launches
Company milestones
Maintain Dipti’s authentic voice while maximizing reach and relevance

Requirements:

Strong written and verbal communication skills
Ability to own strategy → execution → measurement
Analytical mindset with comfort using metrics to guide decisions
Experience collaborating closely with sales and leadership
Strong project management and prioritization skills
Comfort operating in fast-moving, ambiguous environments
High ownership mentality with a bias toward action
Experience in B2B SaaS or enterprise sales cycles
Familiarity with ABM, CRM, and analytics tools (HubSpot, Clay, Zoom Info, etc.)
Experience supporting founder-led or executive-led distribution
Light design or copy-editing experience

Crstl

Open Positions (1)

Marketing

Growth Marketer (ABM-First)