Growth Marketer (ABM-First)

Crstl is a company focused on redefining B2B Commerce, and they are seeking a full-stack Growth Marketer with expertise in Account-Based Marketing (ABM). The role involves designing and executing multi-channel growth strategies, collaborating closely with the CEO and leadership team to translate strategies into measurable business impact.

Responsibilities:

• Identify, segment, and prioritize high-value target accounts across ICP tiers
• Map key stakeholders, buying committees, and influencers within each account
• Develop account-specific messaging, positioning, and value narratives
• Design and execute multi-touch ABM plays across content, events, paid, and social
• Align closely with sales and leadership on account penetration and expansion strategy
• Track account-level engagement, intent signals, and progression through the funnel
• Identify, plan, and execute value-additive events (owned, partnered, or sponsored)
• Design events that matter to target accounts, including:
• Dinners
• Executive roundtables
• Salons
• Conferences
• Own the Crstl events calendar, timelines, and logistics
• Ensure strong post-event follow-up and integration with sales and ABM motions
• Own and execute Crstl’s AEO + SEO content strategy
• Build content that ranks, converts, and supports ABM narratives
• Create and manage:
• Blog content
• Thought leadership
• Use-case and solution pages
• Comparison and category pages
• Optimize for modern search behavior (AI answers, featured snippets, intent-driven queries)
• Turn internal insights into scalable, high-leverage content
• Plan, launch, and manage paid campaigns across:
• LinkedIn
• Reddit
• Google Search
• Build ABM-aligned paid campaigns (account lists, persona targeting, retargeting)
• Own ad creative, messaging, experimentation, and optimization
• Monitor CAC, funnel conversion, and channel efficiency
• Build and execute a LinkedIn content strategy for CEO & Founder Dipti
• Translate ideas, POVs, and insights into high-signal posts
• Manage cadence, planning, and light engagement
• Align founder content with:
• ABM initiatives
• Events
• Product launches
• Company milestones
• Maintain Dipti’s authentic voice while maximizing reach and relevance

Requirements:

• Strong written and verbal communication skills
• Ability to own strategy → execution → measurement
• Analytical mindset with comfort using metrics to guide decisions
• Experience collaborating closely with sales and leadership
• Strong project management and prioritization skills
• Comfort operating in fast-moving, ambiguous environments
• High ownership mentality with a bias toward action
• Experience in B2B SaaS or enterprise sales cycles
• Familiarity with ABM, CRM, and analytics tools (HubSpot, Clay, Zoom Info, etc.)
• Experience supporting founder-led or executive-led distribution
• Light design or copy-editing experience