The Wellness Company is seeking a META & Google Ads Growth Manager who will own customer acquisition across Meta and Google, with a focus on scaling paid acquisition profitably in a DTC business. This role involves managing a substantial annual ads budget while ensuring strict profitability targets and driving consistent revenue growth through data-driven decisions.

Responsibilities:

Maintain minimum 1.5X ROAS on 1-Day Click attribution (Meta & Google)
Manage and scale a $3.6M annual Meta ad budget, $1.2M annual Google ad budget
Protect and improve ROAS and CAC efficiency
Scale customer acquisition without sacrificing contribution margin
Drive consistent month-over-month revenue growth through paid channels
Full ownership of Meta and Google paid acquisition strategy
Budget allocation, pacing, and aggressive but controlled scaling
Prospecting, retargeting, and retention campaign structures
Creative testing frameworks and scale strategy
Blended performance reporting directly to the CMO
Identifying new scale levers across creative, offer, funnel, and audience
Use Triple Whale to monitor blended ROAS, MER, LTV, and cohort performance
Mine Shopify data for AOV, CVR, customer behavior trends, and revenue forecasting
Leverage GA4 for full-funnel diagnostics and attribution insights
Build structured creative testing systems (UGC, hooks, angles, statics, video)
Identify when to scale aggressively — and when to cut spend quickly
Collaborate with creative and CRO teams to increase CVR and AOV
Forecast paid revenue contribution and scaling opportunities

Requirements:

5+ years managing and scaling Meta and Google Ads in a DTC/eCommerce environment
Experience managing $250K+/month in ad spend
Proven ability to maintain profitability at scale
Deep understanding of 1-Day Click attribution and blended metrics
Advanced experience with Triple Whale, Shopify analytics, and GA4
Strong grasp of marketing efficiency, blended CAC, LTV, contribution margin, and cohort analysis
Highly organized, structured, and execution-focused
Comfortable being directly accountable for revenue targets

The Wellness Company

Open Positions (1)

Marketing

Growth Marketing Manager