Growth Marketing Manager

The Wellness Company is seeking a META & Google Ads Growth Manager who will own customer acquisition across Meta and Google, with a focus on scaling paid acquisition profitably in a DTC business. This role involves managing a substantial annual ads budget while ensuring strict profitability targets and driving consistent revenue growth through data-driven decisions.

Responsibilities:

• Maintain minimum 1.5X ROAS on 1-Day Click attribution (Meta & Google)
• Manage and scale a $3.6M annual Meta ad budget, $1.2M annual Google ad budget
• Protect and improve ROAS and CAC efficiency
• Scale customer acquisition without sacrificing contribution margin
• Drive consistent month-over-month revenue growth through paid channels
• Full ownership of Meta and Google paid acquisition strategy
• Budget allocation, pacing, and aggressive but controlled scaling
• Prospecting, retargeting, and retention campaign structures
• Creative testing frameworks and scale strategy
• Blended performance reporting directly to the CMO
• Identifying new scale levers across creative, offer, funnel, and audience
• Use Triple Whale to monitor blended ROAS, MER, LTV, and cohort performance
• Mine Shopify data for AOV, CVR, customer behavior trends, and revenue forecasting
• Leverage GA4 for full-funnel diagnostics and attribution insights
• Build structured creative testing systems (UGC, hooks, angles, statics, video)
• Identify when to scale aggressively — and when to cut spend quickly
• Collaborate with creative and CRO teams to increase CVR and AOV
• Forecast paid revenue contribution and scaling opportunities

Requirements:

• 5+ years managing and scaling Meta and Google Ads in a DTC/eCommerce environment
• Experience managing $250K+/month in ad spend
• Proven ability to maintain profitability at scale
• Deep understanding of 1-Day Click attribution and blended metrics
• Advanced experience with Triple Whale, Shopify analytics, and GA4
• Strong grasp of marketing efficiency, blended CAC, LTV, contribution margin, and cohort analysis
• Highly organized, structured, and execution-focused
• Comfortable being directly accountable for revenue targets