Mysterious is seeking a Director of Product Marketing to lead the strategic positioning, messaging, and go-to-market execution for their product portfolio. The role involves translating product capabilities into compelling value propositions, collaborating with various teams, and ensuring effective market strategy execution.

Responsibilities:

Own and refine product positioning, messaging, and narrative to clearly communicate differentiation and customer value
Lead end-to-end go-to-market strategy for product launches, feature releases, and market expansions
Partner closely with Product Management to influence roadmap decisions through market insights, customer feedback, and competitive intelligence
Develop buyer personas, target segments, and use-case frameworks to guide marketing and sales strategies
Enable Sales with high-impact collateral, pitch decks, battle cards, and training that improve conversion rates
Drive competitive analysis and market research to inform strategic decisions and strengthen positioning
Collaborate with Demand Generation and Brand teams to ensure consistent messaging across campaigns and channels
Establish pricing and packaging strategies in partnership with Product, Finance, and Revenue leadership
Define and track product marketing KPIs, including adoption, win rates, pipeline influence, and launch performance
Build, mentor, and scale a high-performing product marketing team
Act as a product evangelist through thought leadership, events, webinars, and executive presentations

Requirements:

Proven experience leading product marketing strategy in high-growth organizations
Deep expertise in positioning, messaging, and go-to-market execution
Strong understanding of SaaS or technology buying cycles and customer decision frameworks
Exceptional storytelling skills with the ability to simplify complex products
Data-driven mindset with experience measuring launch impact and market performance
Demonstrated success partnering with Product and Sales teams
Excellent leadership and team development capabilities
Strong executive presence with outstanding communication and presentation skills
High ownership mentality with the ability to operate effectively in ambiguous environments
8–12+ years of experience in Product Marketing, Go-to-Market, or related leadership roles
Experience within SaaS, enterprise technology, or product-led growth organizations
Track record of successfully launching new products or entering new markets
Experience shaping category narratives or repositioning products for growth
Prior experience managing distributed or remote teams

Mysterious

Open Positions (1)

Product

Director of Product Marketing