Seed Health is a microbiome science company pioneering clinically validated innovations for gut and whole-body health. As the VP of Growth Marketing, you will lead the Growth Marketing team to innovate and scale Seed's marketing efforts while maximizing sustainable results and optimizing processes through data-driven insights and collaboration.

Responsibilities:

Lead the DTC performance of Seed's rapidly growing and profitable business, maximizing sustainable results over time
Drive omni-channel sales through effective paid distribution, measurement, and frameworks while deepening Seed's understanding of how to balance marginal returns and incrementality
Drive further omni-channel sales through non-paid efforts across SEO, LCM, Referral, etc
Derive impactful insights from creative testing and leverage them to continuously improve creative efficacy
Collaborate with Brand/Creative and Marcomms to build full funnel messaging, campaigns, and product launches
Bring out the best in Seed's existing talent while recruiting and developing new, world class talent
Identify and deploy the best tooling and ways to leverage AI throughout Growth Marketing and beyond
Develop and execute tests that drive impact and learnings across the business

Requirements:

Proven track record of managing DTC businesses with revenues exceeding $200M+ and complex omni-channel distribution strategies
First principles thinker with exceptional problem solving and strategic capabilities
Exceptional analytical skills that unlock performance-driving insights across channel, creative, and attribution disciplines
Deep familiarity with attribution models, marginal returns, incrementality, and know when and how to deploy each most effectively
Consistently discover new and impactful ways to optimize processes and bottlenecks, with a particular strength in being at the forefront of leveraging AI
Exceptional communication skills with Execs, peers, and employees throughout the organization, as well as with external partners and vendors
Proven ability to recruit and develop world-class talent and put them in a position to be successful
Collaborative leader who balances performance with shared ownership across the team and functions
A 'player-coach' with a mindset that no task is too big or too small - willing to roll up sleeves when needed to write ad copy, or to conduct performance analysis

Seed

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Marketing

VP, Growth Marketing