VP, Growth Marketing

Seed Health is a microbiome science company pioneering clinically validated innovations for gut and whole-body health. As the VP of Growth Marketing, you will lead the Growth Marketing team to innovate and scale Seed's marketing efforts while maximizing sustainable results and optimizing processes through data-driven insights and collaboration.

Responsibilities:

• Lead the DTC performance of Seed's rapidly growing and profitable business, maximizing sustainable results over time
• Drive omni-channel sales through effective paid distribution, measurement, and frameworks while deepening Seed's understanding of how to balance marginal returns and incrementality
• Drive further omni-channel sales through non-paid efforts across SEO, LCM, Referral, etc
• Derive impactful insights from creative testing and leverage them to continuously improve creative efficacy
• Collaborate with Brand/Creative and Marcomms to build full funnel messaging, campaigns, and product launches
• Bring out the best in Seed's existing talent while recruiting and developing new, world class talent
• Identify and deploy the best tooling and ways to leverage AI throughout Growth Marketing and beyond
• Develop and execute tests that drive impact and learnings across the business

Requirements:

• Proven track record of managing DTC businesses with revenues exceeding $200M+ and complex omni-channel distribution strategies
• First principles thinker with exceptional problem solving and strategic capabilities
• Exceptional analytical skills that unlock performance-driving insights across channel, creative, and attribution disciplines
• Deep familiarity with attribution models, marginal returns, incrementality, and know when and how to deploy each most effectively
• Consistently discover new and impactful ways to optimize processes and bottlenecks, with a particular strength in being at the forefront of leveraging AI
• Exceptional communication skills with Execs, peers, and employees throughout the organization, as well as with external partners and vendors
• Proven ability to recruit and develop world-class talent and put them in a position to be successful
• Collaborative leader who balances performance with shared ownership across the team and functions
• A 'player-coach' with a mindset that no task is too big or too small - willing to roll up sleeves when needed to write ad copy, or to conduct performance analysis