mdf commerce is a leading public procurement platform trusted by government agencies and suppliers across North America. They are seeking a Marketing Manager to build the marketing operations function from scratch, focusing on data-driven strategies and reporting infrastructure to enhance the company's marketing effectiveness.

Responsibilities:

Build and Own the MarTech Stack
Audit the current HubSpot–Salesforce integration, fix data mapping issues, and rebuild workflows to support accurate lead flow and attribution from the ground up
Own the full martech ecosystem — lead enrichment tools, CRM, and marketing automation — integrating new solutions, monitoring data quality, and resolving system issues before they affect reporting
Design and document GTM processes including lead lifecycle stages (lead MQL SQL SQO opportunity• closed-won/lost) so execution is consistent across inbound and outbound
Create the Reporting Infrastructure
Build executive dashboards that track MQL, SQL, SQO, closed-won/lost, CAC, marketing-sourced pipeline, and marketing-influenced contribution in one place
Establish full-lifecycle source tracking — every lead's origin should be visible from first touch through closed-won, always
Stand up attribution models (starting with first-touch, maturing to multi-touch) and centralize marketing data across all brands into a single source of truth
Own the monthly and quarterly marketing reporting cadence, including preparing materials for board and leadership presentations
Execute and Manage Email and Campaign Operations
Build, manage, and optimize email marketing programs including nurture workflows, drip sequences, and one-off campaign sends across HubSpot
Own list management end-to-end — importing, segmenting, cleaning, and maintaining contact lists to ensure accurate targeting and data hygiene
Set up and enforce UTM and campaign tracking conventions across all channels so every campaign is attributable from click through to closed-won
QA campaigns before launch, including workflow logic, list pull accuracy, email rendering, and link tracking
Drive Cross-Functional Alignment
Partner with Sales Ops to align funnel definitions, lifecycle stages, and pipeline data so marketing and sales are working from the same numbers
Deliver insights to leadership that surface campaign trends, identify what's driving pipeline, and make a clear case for marketing's contribution to revenue
Scale the Infrastructure as We Grow
Manage Google Tag Manager implementation and campaign tracking across channels
Support data migrations, platform evaluations, and new tool integrations as the GTM stack evolves
Document everything — your work should be auditable, transferable, and easy to hand off when you hire someone to support you

Requirements:

Marketing ops experience in a SaaS environment — 3+ years in a marketing operations, revenue operations, or similar role at a high-growth SaaS company. You understand the B2B GTM motion
Hands-on HubSpot and Salesforce expertise — you've built workflows, integrations, and dashboards in both platforms, not just used them. You can audit a broken setup and fix it
Fluency in funnel metrics and attribution — you can build an attribution model, explain the difference between first-touch and multi-touch, and create reporting that stakeholders actually use
Experience building GTM processes from scratch — you've documented lead lifecycle stages, built automation workflows, and created systems that other teams can follow without hand-holding
Strong data skills — you're highly proficient in Excel and comfortable working with messy, multi-source data sets to find the truth buried inside them
Comfort operating as a team of one — you've been the sole ops person on a team and know how to prioritize ruthlessly, build without waiting for permission, and ship imperfect-but-functional before perfect-but-late
Experience with campaign tracking conventions — you've used Google Tag Manager, implemented or managed UTM frameworks and understand how tracking breaks and how to fix it
Must be authorized to work in Canada and/or the United States. Unfortunately, we are not able to sponsor work permits or support mobility-related processes at this time
Familiarity with lead enrichment tools (e.g., ZoomInfo, Clearbit, Apollo) and experience building enrichment workflows
Exposure to multi-brand or multi-product marketing environments where data standardization was a core challenge

mdf commerce

Open Positions (1)

Marketing

Marketing Manager