mdf commerce is a leading public procurement platform trusted by government agencies and suppliers across North America. They are seeking a Marketing Manager to build the marketing operations function from scratch, focusing on data-driven strategies and reporting infrastructure to enhance the company's marketing effectiveness.
Responsibilities:
- Build and Own the MarTech Stack
- Audit the current HubSpot–Salesforce integration, fix data mapping issues, and rebuild workflows to support accurate lead flow and attribution from the ground up
- Own the full martech ecosystem — lead enrichment tools, CRM, and marketing automation — integrating new solutions, monitoring data quality, and resolving system issues before they affect reporting
- Design and document GTM processes including lead lifecycle stages (lead MQL SQL SQO opportunity• closed-won/lost) so execution is consistent across inbound and outbound
- Create the Reporting Infrastructure
- Build executive dashboards that track MQL, SQL, SQO, closed-won/lost, CAC, marketing-sourced pipeline, and marketing-influenced contribution in one place
- Establish full-lifecycle source tracking — every lead's origin should be visible from first touch through closed-won, always
- Stand up attribution models (starting with first-touch, maturing to multi-touch) and centralize marketing data across all brands into a single source of truth
- Own the monthly and quarterly marketing reporting cadence, including preparing materials for board and leadership presentations
- Execute and Manage Email and Campaign Operations
- Build, manage, and optimize email marketing programs including nurture workflows, drip sequences, and one-off campaign sends across HubSpot
- Own list management end-to-end — importing, segmenting, cleaning, and maintaining contact lists to ensure accurate targeting and data hygiene
- Set up and enforce UTM and campaign tracking conventions across all channels so every campaign is attributable from click through to closed-won
- QA campaigns before launch, including workflow logic, list pull accuracy, email rendering, and link tracking
- Drive Cross-Functional Alignment
- Partner with Sales Ops to align funnel definitions, lifecycle stages, and pipeline data so marketing and sales are working from the same numbers
- Deliver insights to leadership that surface campaign trends, identify what's driving pipeline, and make a clear case for marketing's contribution to revenue
- Scale the Infrastructure as We Grow
- Manage Google Tag Manager implementation and campaign tracking across channels
- Support data migrations, platform evaluations, and new tool integrations as the GTM stack evolves
- Document everything — your work should be auditable, transferable, and easy to hand off when you hire someone to support you
Requirements:
- Marketing ops experience in a SaaS environment — 3+ years in a marketing operations, revenue operations, or similar role at a high-growth SaaS company. You understand the B2B GTM motion
- Hands-on HubSpot and Salesforce expertise — you've built workflows, integrations, and dashboards in both platforms, not just used them. You can audit a broken setup and fix it
- Fluency in funnel metrics and attribution — you can build an attribution model, explain the difference between first-touch and multi-touch, and create reporting that stakeholders actually use
- Experience building GTM processes from scratch — you've documented lead lifecycle stages, built automation workflows, and created systems that other teams can follow without hand-holding
- Strong data skills — you're highly proficient in Excel and comfortable working with messy, multi-source data sets to find the truth buried inside them
- Comfort operating as a team of one — you've been the sole ops person on a team and know how to prioritize ruthlessly, build without waiting for permission, and ship imperfect-but-functional before perfect-but-late
- Experience with campaign tracking conventions — you've used Google Tag Manager, implemented or managed UTM frameworks and understand how tracking breaks and how to fix it
- Must be authorized to work in Canada and/or the United States. Unfortunately, we are not able to sponsor work permits or support mobility-related processes at this time
- Familiarity with lead enrichment tools (e.g., ZoomInfo, Clearbit, Apollo) and experience building enrichment workflows
- Exposure to multi-brand or multi-product marketing environments where data standardization was a core challenge