Rx Redefined is a fast-growing startup focused on transforming healthcare for patients with chronic conditions. The Growth Marketing Manager will build and optimize a multi-channel B2B marketing engine targeting independent specialty physician practices, partnering closely with Sales to generate qualified pipeline through various marketing strategies.

Responsibilities:

Design and execute full-funnel, multi-channel marketing campaigns that generate qualified pipeline within the independent physician market
Develop clear, differentiated messaging and positioning that translates product value and customer outcomes into compelling market narratives
Partner closely with Business Development to align marketing initiatives with territory strategies, pipeline goals, and target account priorities
Build and manage account-based marketing programs targeting high-value physician practices and healthcare organizations
Create high-impact sales enablement assets - including pitch decks, one-pagers, case studies, FAQs, and ROI snapshots - that improve conversion and deal velocity
Partner with Customer Success to surface performance insights, testimonials, and measurable outcomes, and convert them into customer-facing proof points
Standardize and optimize marketing-to-sales handoffs (MQL → SQL → Opportunity) to improve funnel efficiency and lead quality
Own campaign performance, attribution, and reporting; continuously optimize targeting, messaging, and conversion rates using data-driven insights
Leverage CRM, marketing automation, and enrichment tools to execute, track, and scale demand generation initiatives

Requirements:

6+ years of experience in B2B growth or demand generation, with a proven track record of generating qualified pipeline within a defined vertical market
Demonstrated success building and scaling full-funnel marketing programs that convert targeted accounts into sales opportunities
Experience executing and optimizing multi-channel campaigns, including outbound, paid acquisition, and account-based marketing
Strong analytical capability with hands-on ownership of funnel metrics, attribution, CAC/CPL, and pipeline reporting
Proficient with CRM, marketing automation, and campaign execution tools (e.g., HubSpot, Salesforce, LinkedIn Ads, enrichment platforms)
Experience partnering closely with sales teams to align marketing strategy with territory plans and revenue goals
Bachelor's degree or equivalent practical experience
Industry experience in HealthTech, Healthcare SaaS, DMEPOS, Revenue Cycle Management, or marketing to independent physician practices strongly preferred

Rx Redefined

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Marketing

Growth Marketing Manager