Shape and execute a channel marketing strategy to engage partners and generate revenue.
Understand partners’ business objectives and build and execute agreed-upon marketing strategies.
Collaborate with Product Marketing to provide timely and relevant channel-enablement communications, promotions, and education for new product launches.
Manage and optimize content for email campaigns, newsletters, video scripts, blogs, ads, social media, and collateral.
Create high-quality, multi-format content such as social media posts, video scripts, email campaigns, sales enablement materials, partner case studies, blog content, and white papers.
Manage all aspects of channel and partner events, including webinars, tradeshows, and Partner Forums.
Coordinate event logistics, including strategy, materials creation, vendor relations, site selection, registration, agenda scheduling, staffing, and on-site production.
Conduct post-event evaluations and ROI analyses, reporting results and recommendations to sales and marketing teams.
Plan and manage account-based marketing activities with the Channel Sales team, identifying key accounts and executing strategic campaigns.
Track, analyze, and report on channel marketing data to shape future marketing strategies.
Collaborate with Operations teams and sales leaders to ensure full cycle follow-through for Marketing Leads and MQLs.

Bachelor’s degree in Marketing, Business, Communications, or a related field.
5+ years of experience in channel marketing, account-based marketing, or related roles.
Strong understanding of channel sales, partner ecosystems, and go-to-market strategies.
Proven experience in managing marketing budgets and executing marketing strategies.
Excellent content creation skills, including long-form and short-form copy, video scripts, and social media content.
Strong event planning and management skills, with experience coordinating tradeshows, webinars, and other partner events.
Proficiency in marketing analytics and data-driven decision-making.
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.

Channel Marketing Manager

Key skills