Marketing Manager

Role Overview

• Responsible for coordinating marketing efforts with technology (vendor) partners:
• Build relationships with key technology partners to identify and evaluate what co-marketing resources are available (including funding, campaign assets, social media, collateral/content, etc.).
• Select the resources which best support BCS365’s strategy.
• Integrate those resources into BCS365 marketing efforts.
• Oversee Marketing Specialist as they:
• Execute selected campaigns either through Act-on or partners’ marketing platforms (e.g. PMC).
• Post content to various social media platforms.
• Upload content to BCS365 SharePoint site.
• Communicate about available content to Sales and other internal departments.
• Identify industry associations that can help BCS365 build recognition and support business growth.
• Work directly with organizations to evaluate participation and marketing partnership opportunities (e.g. sponsorships, event participation, speaking opportunities).
• Coordinate marketing and sales team participation.
• Conceptualize, define and propose strategies and marketing campaigns that align with business objectives.
• Map out campaign elements (content, email, social media, paid promotion, landing pages, list development, etc.).
• Oversee Marketing Specialist as they:
• Create outbound campaigns: Using Act-on, PMC, Google AdWords, LinkedIn paid advertising, landing pages, emails, list segmentation and selection, direct mail pages, envelopes, mailings, etc.
• Oversee Marketing Specialist to make additions and edits to web site.
• Select and manage tools and external suppliers to assure that deliverables are timely and fully support the company’s initiatives.
• Assure that company’s brand and communications guidelines are up-to-date and enforced across all internal BCS365 departments, promotional products, sales materials and web presence.
• Work with Marketing Specialist to ensure effective use of social media platforms including postings and relevant content.
• Execute on event plans; booking venue and food, creating and tracking invitations, logistics, internal and external communications.
• Analyze and report on the return on investment of marketing campaigns.
• Contact industry publications, consultants and influencers on an ongoing basis to assure that company messaging, and positioning is being received and understood.
• Regularly communicate with sales and sales management to ensure alignment between business goals, sales initiatives and marketing support.
• Assist sales team by developing marketing efforts to improve each step of the sales process.
• Oversee the development of marketing materials including brochures, hand-outs, presentations, event displays, blog posts, web page content, email campaign, and other as required.
• Work with internal and external content sources; coordinate design and production of materials.
• Provide direction and oversee Marketing Specialist to build and maintain Marketing section of company SharePoint site, ensuring the appropriate resources are available and up to date.
• Work with partners to develop, maintain, and strengthen relationships.
• Ensure partners’ involvement in BCS365 activities.
• Strategize and create programs to integrate BCS365 into partners’ business.
• Develop in-depth knowledge of the technology portfolio and how it relates to customer’s needs.
• Document internal processes and procedures related to duties and responsibilities.

Requirements

• Prior experience as a Marketing Manager.
• Experience working for an IT Managed Service Provider preferred.
• Strong understanding of customer and market dynamics and requirements.
• Thorough understanding of how customers in the mid-size business market require, search, compare, and consume technology services.
• Technical marketing skills.
• Proficient in general office applications.
• Strong organizational, presentation, and customer service skills.
• Skill in preparing written communications and materials.
• Interpersonal skills: such as telephony skills, communication skills, active listening and customer-care.
• Ability to multi-task and adapt to changes quickly.
• Typing skills to ensure quick and accurate data entry.
• Self-motivated with the ability to work in a fast-moving environment.

Benefits

• Insurance Coverage: Health, Dental, Vision, Life/AD&D, Long-Term Disability, Accident, Hospital Indemnity, Critical Illness
• Paid Time Off (Vacation, Holidays, Birthday)
• 401k Retirement Plan with Company Match
• Peer-to-Peer Recognition
• Learning and Development
• Pet Insurance
• Fun On and Off-Site Events
• Referral Bonus Program
• Employee Assistance Program