Responsible for coordinating marketing efforts with technology (vendor) partners:
Build relationships with key technology partners to identify and evaluate what co-marketing resources are available (including funding, campaign assets, social media, collateral/content, etc.).
Select the resources which best support BCS365’s strategy.
Integrate those resources into BCS365 marketing efforts.
Oversee Marketing Specialist as they:
Execute selected campaigns either through Act-on or partners’ marketing platforms (e.g. PMC).
Post content to various social media platforms.
Upload content to BCS365 SharePoint site.
Communicate about available content to Sales and other internal departments.
Identify industry associations that can help BCS365 build recognition and support business growth.
Work directly with organizations to evaluate participation and marketing partnership opportunities (e.g. sponsorships, event participation, speaking opportunities).
Coordinate marketing and sales team participation.
Conceptualize, define and propose strategies and marketing campaigns that align with business objectives.
Map out campaign elements (content, email, social media, paid promotion, landing pages, list development, etc.).
Oversee Marketing Specialist as they:
Create outbound campaigns: Using Act-on, PMC, Google AdWords, LinkedIn paid advertising, landing pages, emails, list segmentation and selection, direct mail pages, envelopes, mailings, etc.
Oversee Marketing Specialist to make additions and edits to web site.
Select and manage tools and external suppliers to assure that deliverables are timely and fully support the company’s initiatives.
Assure that company’s brand and communications guidelines are up-to-date and enforced across all internal BCS365 departments, promotional products, sales materials and web presence.
Work with Marketing Specialist to ensure effective use of social media platforms including postings and relevant content.
Execute on event plans; booking venue and food, creating and tracking invitations, logistics, internal and external communications.
Analyze and report on the return on investment of marketing campaigns.
Contact industry publications, consultants and influencers on an ongoing basis to assure that company messaging, and positioning is being received and understood.
Regularly communicate with sales and sales management to ensure alignment between business goals, sales initiatives and marketing support.
Assist sales team by developing marketing efforts to improve each step of the sales process.
Oversee the development of marketing materials including brochures, hand-outs, presentations, event displays, blog posts, web page content, email campaign, and other as required.
Work with internal and external content sources; coordinate design and production of materials.
Provide direction and oversee Marketing Specialist to build and maintain Marketing section of company SharePoint site, ensuring the appropriate resources are available and up to date.
Work with partners to develop, maintain, and strengthen relationships.
Ensure partners’ involvement in BCS365 activities.
Strategize and create programs to integrate BCS365 into partners’ business.
Develop in-depth knowledge of the technology portfolio and how it relates to customer’s needs.
Document internal processes and procedures related to duties and responsibilities.
Requirements
Prior experience as a Marketing Manager.
Experience working for an IT Managed Service Provider preferred.
Strong understanding of customer and market dynamics and requirements.
Thorough understanding of how customers in the mid-size business market require, search, compare, and consume technology services.
Technical marketing skills.
Proficient in general office applications.
Strong organizational, presentation, and customer service skills.
Skill in preparing written communications and materials.
Interpersonal skills: such as telephony skills, communication skills, active listening and customer-care.
Ability to multi-task and adapt to changes quickly.
Typing skills to ensure quick and accurate data entry.
Self-motivated with the ability to work in a fast-moving environment.