Research, plan, and create ad accounts for clients in a variety of industries
Work expertly within Google Ads, Microsoft Bing Ads, Facebook Ads, LinkedIn Ads, and others
Analyze key metrics, discern key findings, and optimize to drive successful outcomes in accounts
Advanced data analysis in Microsoft Excel and Google Sheets
Create concise and impactful ad copy for a variety of clients with or without the help of copywriters
Serve as point of contact and project manager for clients with regular client facing communication
Effectively communicate strategy and results to clients. Communicate with clients via email, Slack, and video conferencing.
Create weekly/monthly reports and dashboards with analysis of campaign performance along with recommendations for improvements
Understand client objectives and business goals to identify current client campaign optimization and expansion opportunities
Keep up-to-date on emerging online marketing strategies, tools, and best practices
Manage and prioritize several accounts simultaneously
Foster and develop positive, long-term relationships with our clients and work to retain and grow clients year over year
Contribute to company (and occasionally client) blog(s) and internal marketing strategy

1+ years of experience managing PPC campaigns for multiple clients on search, display, and social media platforms.
In-platform experience with Google Ads, Microsoft Ads, Facebook/Instagram Ads, and LinkedIn ads preferred.
Experience presenting on reporting calls and leading direct communication with clients across Zoom, Google Hangouts, Gmail, and others.
Highly analytical and strong critical thinking skills
Ability to generate comprehensive and cohesive marketing strategies
Ability to think critically and collaborate effectively with others
Strong time management & organization skills
The ability to quickly adapt and utilize tools to analyze, optimize, and communicate data
Data analysis experience
Microsoft Excel and Google Sheets experience
Quick learning ability with a strong desire to become an expert in digital marketing
Strong written and verbal communication skills
A close eye for detail with the ability to see how pieces fit into the overall picture
Results-driven work ethic and proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment
Ability to work both independently and in a team-oriented environment
Knowledge of Google products and other digital marketing analytics tools

Paid Search Analyst, PPC, Social

Key skills