Key skills
JavaScriptAnalytics
About this role
Role Overview
- Design, implement, and deliver digital marketing programs
- Identify new and exciting opportunities and establish brand awareness
- Comprehend categories, products, customers and business goals
- Know the persona of customers and understand their needs
- Research products and competitors to identify opportunities
- Establish a digital marketing strategy across various engagement channels
- Develop effective paid search strategies
- Monitor advertisement budgets and oversee search platform accounts
- Track KPIs, analyze web traffic metrics
Requirements
- Proven SEM experience with PPC campaign management across multiple web and social channels
- In-depth experience with website analytics tools such as Google Analytics
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Expertise in keyword research, data analysis and reporting
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Strong business acumen and expert communicator
- Experience with A/B and multivariate experiments
- Basic understanding of HTML, CSS, XML, JavaScript, and web development and industry-leading commerce tools
- Bachelor's/Master's in Marketing, Quantitative, Media or a related field
- Google Adwords Certification
- Google Analytics and other SEO training are welcome
Benefits
- Competitive salaries
- Perks in exchange for expertise and skills