Senior Demand Generation Specialist, Digital Marketing

Role Overview

• Execute and optimize integrated marketing programs using a mix of content marketing, email marketing, and paid/organic digital marketing campaigns across digital channels to drive awareness and generate qualified leads.
• Implement demand generation tactics and support account-based marketing (ABM) initiatives.
• Collaborate with marketing and sales teams to deliver measurable results.
• Support the development of new content and campaigns and implement digital marketing tactics to help generate qualified leads for the business.
• Partner closely with Marketing & Sales to reach account targets, develop integrated campaigns, and deliver programs that drive high-quality MQLs and SQLs.
• Support planning for multi-channel campaigns across paid search, social media, content marketing, and emails for optimal delivery using marketing automation tools (eg., HubSpot, RollWorks, other lead generation platforms).
• Work closely with the marketing team to build landing pages, ads, emails, and other digital assets to motivate prospects and customers to engage more deeply.
• Collaborate with design and content team members for the development of different elements required by the campaigns including production of imagery or content to aid in the design and build of emails, landing pages, banners, and other creative materials.
• Oversee the library of templates for email marketing, landing pages, forms, and other assets, ensuring email best practices, mobile responsiveness and rendering across all clients and devices.
• Deliver marketing analytics to optimize campaign performance and demonstrate ROI across channels and forecast where to adjust continue to drive results and improve our growth strategy.
• Support the implementation of account-based marketing initiatives.
• Optimize CRM and tech stack health and work with IT to resolve any glitches and / or make upgrades (SalesForce, HubSpot and ABM tools).
• Implement robust reporting frameworks to surface actionable leads to the Inside Sales and Sales teams.

Requirements

• 5 to 7 years of digital marketing experience with at least 2 years in biotech/life sciences/preferably in lead generation and account-based marketing
• 2-4 years of experience of working in a matrix environment and leading marketing projects.
• Previous experience in lead nurturing, marketing automation, and web analytics
• Strong knowledge of and experience with advertising platforms, such as LinkedIn, Google Ads, or AdRoll.
• Intermediate/Advanced knowledge (hands-on execution)of marketing tools (e.g., HubSpot, Google Analytics, SEMrush, AdRoll, LinkedIn Sales Navigator, Salesforce)

Benefits

• Competitive salary
• Flexible working arrangements