Owning acquisition efforts across Local Paid marketing channels and partnerships
Owns activation and retention metrics and work towards improving them, by identifying gaps in the funnel, devising experiments to plug gaps, and doubling down on successful experiments
Identifying a list of experiments that can be run across the funnel, prioritizing and scheduling these experiments to be run continuously
Working with the developers, designers you will be in charge of running these experiments and to interpret results well.
Establish closed-loop analytics to understand how our marketing activity turns into leads and customers, and continually refine our process to improve the conversion rate
Identify and establish partnerships with external literacy stakeholders.
Build a strategy for SEO and write engaging content that will take leads into paid users.
Be hands-on and willing to get involved in all aspects of the product process.

Previous experience in fields of Growth Marketing, affiliate marketing and/or acquisition campaign management in the UK.
Growth mindset and a solid understanding of all performance marketing channels: Paid, SEO, CRO, affiliate marketing, content marketing, and email marketing automation
Strong understanding of data and how data is collected and what metrics you need to evaluate the effectiveness of your experiments.
Understanding of product development lifecycle and how to engage with a technical team and make your priorities heard.
Documented experience on how you use data in your decision-making process
Have proven experience in go-to-market marketing strategies and execution
Understanding of business intelligence: data readiness, analytical skills
Understanding of marketing funnels, segmentation and brand positioning.
Technical skills to setup campaigns and collect data to evaluate the effectiveness of your efforts.
Understanding of product development lifecycle and how to engage with a technical team and make your priorities heard.

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Opportunity for you to shape one of the most exciting and innovative products that help kids to read
Make your mark on the business
as a small team everyone’s opinion and drive counts. You will be a key player in the business.
Freedom to work from where you see fit
Flexible working hours
Absolute work title freedom
Team building trips
Coffee, tea, fruit and snacks

Growth Lead

Key skills