Maintain a Wordpress website which operates as a newsroom model—writing, leading and overseeing publishing a high volume of written content and videos (produced in-house) per month
Support and participate in the planning and production of video and photo assets based on local market needs
Maintain high industry awareness in terms of the competitive set and content excellence
Sourcing and directing local talent (vloggers and bloggers) and link building initiatives
Responsible for identifying local content opportunities and trends to drive relevant and newsworthy content creation in real time
Implement, evaluate, and grow the Malaysia content strategy for various brand, ensuring targets and KPIs are delivered across the market
Be the true guardian of the tone of voice for the brands, ensuring the highest and most resonant quality bar for all content, at all times
Requirements
You are a native Malaysian
Speak & write fluently in English
Have basic understanding in Chinese characters/writings
Journalism/ Media/ Communications degree
2-3 years of writing and editing health/medical articles, preferably in English
Previous experience managing a department/hub
Background in digital media and a wide vision of lifestyle
Knowledge of Google Analytics / Adwords tools is an advantage
Inbound marketing expertise (content marketing and SEO)