Develop and work with colleagues to create regional and country-specific marketing and media plans and ideas to reach audiences for various celebrity campaigns, video launches, investigations, news conferences, and news releases
Identify, contact, and develop professional relationships with appropriate media outlets and journalists for coverage of issues and campaigns
Maintain and update a media database
Prepare news releases and media statements and, if needed, have them translated and make follow-up calls to media outlets
Track and analyze the results of each media pitch and adjust efforts accordingly
Develop and execute strategies to help the organization’s web content reach targeted audiences
Help generate content for the organization’s digital assets, including website articles, online advocacy and pledges, and social media platforms
Create and distribute e-mail content to the organization’s members and supporters
Act as a spokesperson and give interviews when required
Perform any other duties assigned by the supervisor

Thorough commitment to and extensive knowledge of animal rights issues and campaigns
Demonstrated exceptional communication skills and written and oral skills in English
Some knowledge of or experience with media relations preferred
Extensive experience managing social media pages with proven success in fostering engagement
Excellent research skills
A sense of urgency and an ability to take initiative and follow through
Proven ability to work well under pressure and within tight deadlines
Ability to deal with a variety of people in a professional manner
Proven ability to work both independently and as part of a team
Must be vegan
Supportive position with respect to PETA’s philosophy and the ability to advocate for the group’s positions on issues in a professional manner

Media Officer, Social Media Coordinator

Key skills