Manage all aspects of the digital and Direct-To-Consumer TataHarperSkincare.com site
Develop and scale DTC promotional and CRM programs to maximize eCommerce revenue
Gain qualified traffic via digital marketing and ensure an optimized website user experience
Work with senior management team to develop Direct-to-Consumer / eCommerce operational strategy & execute all CRM initiatives
Manage & execute all promotional campaigns for the US and International websites
Monitor and track promotional calendars, set up and test promotions, generate daily and weekly performance reports
Oversee ongoing development, execution, and management of CRM retention programs
Lead all aspects of the Loyalty Program & Subscription Program
Conduct ongoing competitive and benchmark analyses
Develop, manage and scale existing and new customer loyalty and subscription strategies and initiatives
Facilitate communications amongst cross-functional team members responsible for CRM campaigns
Identify, analyze, and report on program performance and customer trends/patterns
Provide status updates on eCommerce projects to key stakeholders and management team
Analyze and report on daily ecommerce business KPIs
Develop insights based on customer data and KPIs, recommend adjustments to future strategies

BA degree or equivalent required
Minimum of 3 years of eCommerce experience in a similar role, including site merchandising, CRM, and/or operations
Must possess both quantitative analytical skills and qualitative and creative skills
Well-organized and strong attention to quality and detail
Strong project management skills in managing process and people cross-functionally with internal teams and third-party vendors
Action-oriented with strong follow-through and prioritization skills to manage and complete multiple projects simultaneously in line with business objectives and within time constraints
Must have the ability to work with a rapidly growing business and thrive in a high pace and entrepreneurial environment
Exceptional verbal and reporting presentation abilities
Experience with eCommerce platforms, such as Shopify, Magento, or Salesforce Demand, is required
Experience with analytics and reporting tools, such as Google Analytics and other web analytic tools, is a plus
Passion for the beauty industry ––beauty, skincare or wellness industry knowledge and experience is a plus.

Direct-To-Consumer eCommerce Manager

Key skills