Global SEO Manager – Multi-Country, eCommerce

Role Overview

• Own organic growth strategy across multi-country eCommerce stores and supporting sites
• Define site and market roles to avoid cannibalization and maximize coverage
• Implement and manage hreflang, canonical rules, internal linking, and localization strategies
• Build scalable “winner” frameworks to replicate successful content and page structures across markets
• Audit and improve crawlability, indexation, Core Web Vitals, site speed, redirects, and duplicate content
• Own Shopify SEO fundamentals: collections, filters/facets, pagination, thin pages, and index bloat control
• Implement and validate structured data (Product, FAQ, HowTo, Review, Organization)
• Create dev-ready tickets, coordinate fixes, QA implementations, and verify results
• Build keyword strategy and SEO-driven site architecture (collections, category hubs, comparisons, guides)
• Own editorial planning, content briefs, publishing workflows, and content refresh cycles
• Ensure content aligns with local search intent, terminology, seasonality, and competitive landscapes
• Create SEO launch playbooks for new products and collections
• Execute sustainable link acquisition strategies via outreach, partnerships, features, and resource placements
• Reclaim unlinked mentions and build long-term publisher relationships
• Define and track authority targets tied directly to rankings and revenue impact
• Monitor backlink health and identify toxic or risky patterns
• Execute cleanup strategies including link removals and disavow when justified
• Maintain anchor text balance, velocity awareness, and documentation of all actions
• Build source-of-truth pages designed for AI citation (FAQs, specs, comparisons, definitions)
• Strengthen entity signals through consistent brand and product information across trusted sources
• Publish structured, reference-ready content for AI-driven search systems
• Track AI visibility via citations, mentions, branded queries, and SERP feature presence
• Maintain weekly KPI dashboards (organic traffic, rankings, index coverage, backlinks, site health)
• Deliver monthly organic performance reviews with revenue and market-level insights
• Identify changes, diagnose causes, and define clear next actions

Requirements

• Proven hands-on experience scaling eCommerce SEO with measurable traffic and revenue growth
• Ability to personally implement SEO changes or produce dev-ready tickets with QA ownership
• Demonstrated experience with multi-country SEO (hreflang, canonicals, localization)
• Strong technical SEO skills across audits, fixes, and deployment coordination
• Real content strategy experience from research through publishing and optimization
• Proven link-building and digital PR experience (no spam or shortcuts)
• Backlink risk management experience, including toxic link cleanup and disavow strategies
• Strong analytics capability using GSC, GA4, and keyword tracking tools

Tools & Skills

• Google Search Console (expert level)
• GA4 (SEO performance and attribution validation)
• Ahrefs, Semrush, or equivalent
• Screaming Frog or similar technical audit tools
• Shopify SEO experience (themes, collections, structured data basics)

Nice to Have

• International SEO experience across multiple English-speaking markets
• Experience with EU or multi-region expansion
• Digital PR relationships in eCommerce, automotive, tools, or blue-collar niches
• Advanced schema, entity optimization, and knowledge graph experience
• Experience managing writers and editorial production systems

Benefits

• Competitive compensation in USD.
• Fully remote work.