Reaching out to and managing paid social partners for campaign goal execution
Coordinating internally with different projects to arrange deliverables among vendors
Working with Data, Content, Marketing, and Legal in optimizing daily paid post performance to ensure reasonable KPI and the compliance of high-level content strategy and brand guideline
Overseeing holistic social strategy of owned, paid, and earned socials to ensure a complete brand presence and consistency in brand personality across social channels
Organizing brainstorming sessions between social team and cross-functional teams to develop detailed plan of social amplification strategy and creative ideas
Communicating with other countries in localizing US initiated campaigns, managing project execution, asset development, and promotional plan
Managing marketing intelligence tools for influencer/social account resources assessment
Taking requests from teams and projects and manage social listening tools for sentiment and social engagement monitoring
Continuing to develop internal data tracking tool, user persona analysis, content source dashboard, etc. with product and data teams to improve the proficiency of social projects
Analyzing daily performance data to figure out tactics in optimizing post-performance combining qualitative and quantitative
Supporting teams in data insights and campaign element setup using internal tools
Supporting in global initiatives such as Brand Insider Projects to promote other products

At least 5-7 years of overall experience with expertise in managing a team of 3-4 preferred
Detail oriented and has strong analytical skills
Understand the social communities with hands on experience in managing social medias
Familiar with ABM Go Networks community and shows a deep understanding of the content ecosystem
Strong influencer marketing background in both driving brand goals and conversion goals
Great communication skills and will be able to handle multiple projects at the same time
Strong project management skills and comfortable in communicating across timezones
Proficiency in using tools like Appsflyer, SproutSocial, Talkwalker, Tableau, Hootsuite, Tubular, etc.
Understand basic coding of SQL and Datawarehouse
Deep understanding in mobile internet and the competitive landscape of ABM Go/ByteDance

Social Media Manager

Key skills