About this role

Responsible for strategy, planning, implementation and execution
Create and manage inbound marketing campaigns to grow the lead and prospect base & support sales initiatives, including: content marketing, journey mapping, social, email, lead nurturing and engagement programs
Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials
Utilize online marketing ads platforms such as Google & Facebook Ads to generate exposure & leads.
Ongoing research to continue to develop marketing strategies to generate new customers
Perform ongoing tracking and reporting on marketing initiatives
Developing marketing materials

Experience with Google & Facebook Ads and paid search bidding
Good interpersonal, written, and verbal communication skills
Self-starter with ambitious initiative to continue learning
Strong skills in Microsoft Excel and PowerPoint
Experience with web analytics and tracking tools
Analytically minded; strong ability to identify performance opportunities and root causes to problems.
Fluent English language skills

Marketing Specialist

Key skills