Develop and execute marketing strategies tailored to B2B SaaS and CRM audiences
Drive brand awareness and demand generation for healthcare-focused AI and CRM solutions
Implement multi-channel marketing campaigns to drive engagement, lead generation, and pipeline growth
Develop account-based marketing (ABM) initiatives targeting high-value accounts
Create and refine lead scoring models to align sales and marketing priorities
Monitor key performance metrics, including MQLs, engagement, conversion rates, and pipeline impact
Develop high-quality content tailored to various stages of the B2B buyer’s journey
Utilize platforms such as Salesforce, Zoho CRM, or similar systems to integrate marketing strategies and track sales performance
Leverage previous experience scaling marketing efforts in a startup environment

Bachelor’s degree in Marketing, Communications, Business, or a related field
5+ years of experience in B2B SaaS, CRM marketing, or related fields
Proven expertise in demand generation, lead scoring, ABM, and persona targeting
Proficiency in marketing tools, including HubSpot, Google Analytics, and email marketing platforms
Experience with Salesforce, Zoho CRM, or similar tools for high-ticket sales campaigns
Strong knowledge of SEO best practices, conversion rate optimization (CRO), and analytics-driven marketing
Demonstrated success in achieving aggressive MQL growth and pipeline contribution goals
Excellent communication, collaboration, and project management skills.

Fully remote, flexible work environment
Collaborative and innovative culture
Opportunity to drive measurable impact in a high-growth, mission-driven organization

Senior Marketing Specialist

Key skills