Overall Compliance Monitoring 🔍: Proactively monitor brand compliance across third-party email campaigns, social media, paid search, and other advertising channels. Set up and manage Google Alerts and other monitoring tools to track potential compliance issues. Conduct manual compliance checks until additional tools or systems are implemented.
Optizmo Monitoring ✉️: Ensure publishers regularly download suppression files on a consistent cadence, monitor IDs and sub-IDs for accurate tracking and compliance, and submit/manage global opt-outs per regulations and company policies.
Lashback Monitoring 📝: Verify that publishers use approved creatives, including subject lines and “from” names. Ensure opt-out language and links are accurate, present, and functional. Identify and escalate non-compliant activity as needed.
Paid Media and Social Media Monitoring 📱: Review paid search and social media ads to ensure adherence to client guidelines and standards. Check creatives, messaging, and brand placements for compliance.
Regulatory Knowledge ⚖️: Understand email marketing regulations like CAN-SPAM and compliance standards for paid media. Support compliance efforts through accurate reporting and risk mitigation practices.
Tools and Processes 🛠️: Leverage tools such as Optizmo, Lashback, and Google Alerts for compliance tracking and monitoring. Actively execute manual monitoring processes when required and provide feedback on new system implementation needs.

Digital Marketing Compliance Monitoring Specialist

About this role