This role involves researching, outlining, writing, editing, and optimizing content related to education and test preparation.
You will create original, high-performance content designed not only to rank in traditional search results, but also to be cited and surfaced in AI-powered search environments (e.g., Google AI Overviews and generative engines).
Success in this role requires balancing SEO best practices with emerging Engine Optimization (EO) principles to improve visibility, citation share, and AI-driven discoverability.
Tasks may include:
Researching about education and test prep topics for a U.S.-based audience
Developing detailed outlines based on keyword research, competitor analysis, and content briefs
Writing SEO/EO-optimized articles that balance search performance with readability and user intent
Incorporating marketing claims and product messaging seamlessly into informative content
Analyzing performance data and generating insights to guide content improvements
Editing and optimizing existing published articles for improved rankings, visibility and engagement
Creating infographics or visual elements to increase shareability and link potential
Ensuring all content is unique, accurate, well-structured, and aligned with brand voice
Requirements
Availability to work with overlap in Pacific Standard Time (minimum of 4 hours between 1 PM – 8 PM PST)
3
5+ years of professional experience writing SEO/EO optimized driven content
3+ years of experience in marketing content, link-building content, or performance-driven publishing
Experience leveraging AI writing and research tools (e.g., ChatGPT, Claude, Surfer, Clearscope) to enhance content quality, efficiency, SEO performance, and ideation, while maintaining strong editorial judgment and human oversight
Strong copyediting skills with exceptional attention to grammar, clarity, and consistency
Demonstrated success publishing content that drives organic traffic, backlinks, and engagement
Deep understanding of on-page SEO best practices, including:
Ability to incorporate keywords naturally without sacrificing quality or authority
Experience optimizing content for both user experience and search engine performance
Excellent written and spoken English skills.
Benefits
Reliable Payments: Payments are issued twice per month with automated invoicing.