Work with key social media platforms primarily Facebook, Instagram, and TikTok
Creating, implementing, launching, testing and optimizing paid social campaigns and strategies on a daily basis
Working closely and collaboratively with internal creative, brand and technology teams to develop and execute integrated creative ideas, plans and strategies
Partnering with external media agencies
Developing and owning goals and performance metrics for your campaigns; monitoring regularly to understand effectiveness of strategies and identify opportunities for improvement
Presenting to senior leadership regularly on key business metrics, and progress to goals
Partner with Product and Technology teams to develop deep analytics and tracking capabilities to read performance, optimize and achieve pre-determined targets in CPA and ROI

2+ years of in-house marketing experience and/or digital agency in paid social media marketing
Rigorously analytical and data-driven, advanced quantitative skills; obsessed over the impact of your campaigns
Must have deep experience in paid ads for Facebook, Instagram and preferably TikTok
Expert knowledge of Facebook ads tools including Lookalike audiences, Dynamic Ads, Retargeting, etc.
Strong knowledge in analytics and attribution tools including Google Analytics or equivalents.
Able to design and understand comprehensive tracking system including cross-device attribution
Strong experience executing online performance-based media objectives
Startup minded, positive, hands-on attitude and nimble
Ability to multi-task in a fast-paced entrepreneurial environment

Marketing Specialist – Paid Social, Search

Key skills