Manage international mobile projects with budgets starting at $300,000 per month (Monetization models: IAP and IAP+IAA)
Development and implementation of methodologies for working with new types of targeting
Plan, launch, and manage ad campaigns to consistently meet KPIs
Generate and test hypotheses to improve campaign performance
Automate routine tasks in the procurement process
Collaborate with the creative team to find signals at your source
Maintain effective communication with traffic source representatives
Requirements
Hands-on experience with Facebook Ads and TikTok (familiarity with Snapchat and Google Ads will be a plus)
Proficiency in mobile attribution fundamentals with experience using AppsFlyer or Adjust
Strong understanding of advertising campaign performance metrics (ROI, ROAS, ARPU, ARPPU, LTV, etc.) and the ability to analyze and optimize large datasets
Solid knowledge of unit economics and its application to ad strategies
Proven experience managing and scaling advertising campaigns with budgets exceeding $300,000 per month
Advanced proficiency in Excel/Google Sheets and BI tools like Tableau
Expertise in market analysis with the ability to identify growth opportunities
Strong grasp of A/B testing, from designing experiments to analyzing results
English proficiency at B2 level or higher – for effective negotiations, market analysis, and communication with international partners
Knowledge of Russian language
Understanding of SkadNetwork principles (will be a plus)
Tech Stack
Tableau
Benefits
Flexible work environment: work remotely from home or in our office in Cyprus
Paid holidays and sick leave to prioritize your health and well-being
Competitive salary based on interview results and annual performance reviews
Bonus system tied to the company's success and performance
Opportunities to attend conferences, workshops, and meetups
English classes
Cool corporate parties and team-building events
Holiday Gifts: celebrate special occasions with thoughtful holiday gifts from the company
Free lunches in our office: enjoy a pleasant time over a meal with your colleagues